For those who only know Betty as the face of Westinghouse, don't forget that just a few years later she was Chairman of the President's Committee on Consumer Affairs and spent many years fighting for consumer rights. Link: LBJ Mar 1967. And after Johnson, she moved to the NY Consumer Protection Board to continue her fight.
It was perfect timing as the general public had really gotten fed up with gimmicks, planned obsolescence, soaring prices (WP's price fixing scandal), weaselly warranties and zero support. And this was true for all the big makers. This was when Whirlpool flipped the script with their famous "Open Letter to Betty Furness" to curry favor with the public and show the changes the company was making (and they followed through). This would've been around '68.
It was perfect timing as the general public had really gotten fed up with gimmicks, planned obsolescence, soaring prices (WP's price fixing scandal), weaselly warranties and zero support. And this was true for all the big makers. This was when Whirlpool flipped the script with their famous "Open Letter to Betty Furness" to curry favor with the public and show the changes the company was making (and they followed through). This would've been around '68.
