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Reply #16 One thing I find myself doing while restoring these films is doing a little digging on the people and places captured. This building is one of them, and it still exists! I've attached a link as it's a fascinating story...

This week's special is “The Los Angeles Story”. This marketing film was put together to give Maytag dealers’ a little shot in the arm on the rollout of the new Highlander models in glamorous LA. Wouldn’t it be great to find one of those motorized displays stashed in a store attic?

I just scanned some fun 30 second TV ads for KitchenAid's new KD-14 series, with "king size capacity". Sorry for the corner watermark, my vids have been growing legs lately. Despite the rather avante garde control panel (let's work a rhombus in here), I actually really like these. Get the...

In the last 20 years, POTS lines slowly transitioned to VOIP at local cabinets (without advertising as such), but still had the benefit of battery backup. So you had some recourse from cell phone tower lockup during emergencies up until the batteries expired. In the last 12 months, Verizon has...

"seems to one above and beyond any handshake agreement in workings of Whirlpool" That struck me as unusual, too. Though those are the words out of the Sears' representatives mouth when he awarded the Sears Excellence Award to the St. Joe division in 1965. And it was repeated prior by Elisha...

This week's film is from Maytag, pushing the advantages of *fully-automatic* clothes drying with their new Halo of Heat model with electronic sensing. I believe that puts this film right around 1960. Run time is approximately 5 minutes.

Reply #36: If that's true, I'd love to see some proof, and I do mean that in the most earnest way. Google is silent on the matter, but I'd think it would be disclosed in an annual report some place, especially if controlling interest. Adding to the complication was WP's mergers and...

The story of the WP/Sears relationship is actually quite interesting. (Films are in the queue!) The CNBC link is a little misleading; Sears never really owned part of WP, but they did agree to a mutually-beneficial business relationship. In 1921, Sears approached Upton Machine for a large order...

What to do with those commercial shorts that don't warrant a "major release"? Friday Film Bonus! Here's a fun ad from 1970 for the GE folks...

Don't you just love the rough pine board stuck in there with the knot in the end? Ha!

New this week from The Appliance Archive, it's the story of the 1957 Kenmore Turbo-Matic washer/dryer. I have a hunch Whirlpool wasn't waiting around for Sears to pitch the idea to them, but it's still a fun plot. If you're a Kenmore fan, it doesn't get much better than this.

Only pure, rich, lively suds! LOL Not only an entertaining video, but a real boat-load of work to put together. My hat's off to you!

2 Words: Daniel Krumm The poor decisions Tom mentions were only some of Krumm's bright ideas. He was a CEO in the modern sense: product, history, reputation, people, all expendable if it meant short term profit and happy shareholders. Fred II had battled cancer for almost 2 years when he...

Thanks guys, I'm having a lot of fun scanning these! Reply #3: Fizzled, only in terms of a conversation starter here at AW, though I did spam the link on a few FB groups this time which might account for views. I'll admit, it wasn't very laundry-centric, but I did learn something. I never...

Well, it looks like last week’s film fizzled, so how about a crossover: classic television -and- Maytag. We’ve got a clip from the Today Show with Dave Garroway and Fred II touting Maytag’s automatic with Gyrafoam action. This was a kinescope print but transferred pretty well.

Here's one from 1957 for the Frigidaire fans. Those control towers look right at home in a modern kitchen. Lots of neat design ideas, too.

WP A/C That's really interesting about the Servel re-brand. I had heard of these growing up but never knew anyone that had one. Even in the era of cheap NG, I wonder what operating costs were like compared to a traditional unit.

Instead of a film this week, I've put together a few vintage 30 sec radio jingles for Whirlpool Corp, along with some period photos. And an open-invitation to anyone who has the odd appliance film, if you can get it to me, I'm happy to digitize and upload it to The Appliance Archive. Enjoy!

I'm just glad you guys are enjoying these, and I believe Robert has the pamphlet for "Tale of the Tub" available in the ephemera library. For some of these films, there may not be many copies left, and unfortunately, we're at the point where vinegar syndrome is destroying a lot of this. I'm...

This week's film takes us to Chicago's Museum of Science and Industry to see Maytag's exhibit on the history of home laundering..."The Tale of A Tub". No doubt some of you are familiar with the exhibit which ran for several years. I believe it also saw a late 60's update, but haven't found...