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We're starting to get the new unit-dose detergents in at work. And it's not who you'd expect to be first - it's Arm & Hammer. There are two formulations: Crystal Burst - a powder-based pac. Has Oxi-Clean stain fighters. Toss N Done - a liquid-based pac. 4x concentrated, Clean Burst scent. A...

I was getting a bottle of softener after work this morning and noticed some of the boxes have been shrunk further. Case in point: Old Ultra Cheer - 80 uses New Ultra Cheer - 68 uses It's also happening to Tide and Gain as well.

P&G is introducing: 1.) Tide Pods - A three chamber liquid detergent tablet that is even more concentrated than 2x Ultra Tide. It will begin limited sales in July and will roll it out nationwide in September. 2.) Downy Crystals - P&G is rolling out Downy Unstopables, a crystalized freshening...

Spotted a few new things at work today: Ajax Automatic Dishwashing Packets Dawn & Cascade Thai/Hawaiian/New Zealand fragranced products Palmolive Baby (for soaking and cleaning dishware, toys, etc.) Interesting thing is C-P is expanding Ajax into automatic diswashing products.

Spotted this commercial on YouTube.

Spotted at Dollar General: It looks like Purex Complete sheets got reformulated and repackaged. The new version comes in a box instead of a plastic carrier. And it contains 10x concentrated detergent, according to the front. It also now has "Repel Stain Blocker Technology", which "helps...

Spotted at work: Gain with FreshLock liquid (will arrive in the compacted Ultra Gain powder in Feb. 2011) Sunlight Gel (Improved, Sun Products version) Purex Magic Release Resolve In-Wash Booster (replaced Bright n' White?) Snuggle Black Raspberry & Hydrangea

supermarketnews.com has an article on P&G's concentration of it's powder detergents. And it has a date set for the rollout: February 14th, 2011. http://supermarketnews.com/news/pandg_packagin_0902/

New things in the cleaning/laundry aisle (as of right now): Wisk (Deep Clean, Bleach Alternative, Fresh Boost) Tide Original and Tide w/Febreze Sport Febreze air fresheners with Gain Fresh Scent Febreze Cinnamon-Sugar Air Fresheners Gain Dishwashing Liquid Lysol NeutraAir fabric disinfecting spray.

Spotted the HE variant at King Soopers. Looks like the entire Wisk line is getting a restage, along with an improved stain fighting formula, Stain Spectrum Technology. It looks like Sun's returning Wisk to it's role as the lower priced alternative to Tide. I might try the Deep Clean version...

I bought a bottle at work and noticed that it was stronger smelling than before. Supposedly the scent pearls technology got updated. The April Fresh smells different as well.

Well, there will not be a nationwide rollout of Tide Basic. The WSJ article says that P&G will focus instead on the rollout of Tide Actilift liquids and powders over the next year. http://online.wsj.com/article/SB10001424052748704629804575324940521990382.html

Spotted some liquid Tide HE at work. They have the Loads of Hope front label, but on the back says "Tide with ActiLift" on the back. I called P&G and they confirmed it. The Actilift formula will only appear in most of the liquid Tide portfolio except Free & Gentle and Total Care. I predict that...

The results are in the July issue: Conventional (Top 10) 2x Ultra Tide Coldwater 2x Ultra Tide with Dawn Stainscrubbers 2x Ultra Tide with Downy 2x Ultra Era with Oxi Booster Tide TotalCare 2x Ultra Tide with Bleach Alternative (reformulated) 2x Ultra Gain with Bleach Alternative Tide with...

The article talks about how new formats (Tide Stain Release Duopacs, Purex Complete) are profitable and talks about the Tablet debacle of the early 2000's. It also mentions that Unilever's bet on laundry tablets may have led to the divestiture of the US detergent biz. And it mentions about the...

This quote comes from www.happi.com: "In home care, Ariel Actilift and Dash Actilift laundry detergents are shipping now to Western European consumers. The Actilift technology is designed to help remove stains and also prevent them from setting in. In the U.S., in the coming months, P&G will...

Read the Wednesday Denver Post and saw this:

I noticed some brands dropped last year are coming back. We're bringing back Xtra and Era, two brands that were popular. And we're adding the Arm & Hammer gels, some Tide formulas (Coldwater is the big one in the liquids, Tide w/Downy in the powders). I guess Walmart realized that it cut too...

New products are out: Sun Products: Surf Baking Soda - found at Albertsons All with Oxi-Active Stainlifters - King Soopers "New & Improved" All Stainlifter - King Soopers 2x Surf Liquid - Walmart Broomfield Procter & Gamble: Tide with Febreze Sport - King Soopers, Albertsons Gain Spring...

Found this MSDS site for Reckitt Benckiser's US brands. Has the complete list of what's in Finish. It still lists Sodium Tripolyphosphate among the ingredients. http://www.rbnainfo.com/productpro/ProductSearch.do