sudsreturn
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Anyone remember Albrite Blue washing powder from the 70's and 80's?
Old UK soap brands.
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richardc1983
Well-known member
Radion Sunfresh
I dont remember the above I was born in 1983 but who remembers Radion Sunfresh?
I dont remember the above I was born in 1983 but who remembers Radion Sunfresh?
paulc
Well-known member
My Grandma
Used ALLBRITE for a while, she also used DRIVE in her Hotpoint Supermatic.
Hey Richard, I was a big fan of Radion, wish they would bring it back!
Used ALLBRITE for a while, she also used DRIVE in her Hotpoint Supermatic.
Hey Richard, I was a big fan of Radion, wish they would bring it back!
richardc1983
Well-known member
@ Paul
Me too! Radion used to smell great.
Me too! Radion used to smell great.
sudsreturn
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1983! Making me feel old lol. Mind you it was around that time my mum used it, I was only around 5 yr old at the time, but I think Allbrite went on into the 90's. It was one of those blue wash powders, and it worked wonders. Drive I can remember vaguely, and Radion, eurgh!!! The first smell was ok, but then there was a strong lemon smell brought out, and I remember KHCT (now Stagecoach, thanks to privatisation) did a Radion drive with all their bus tickets smelling of that lemon stuff! The smell on the buses made a change from the usual smell of piss and Monster Munch, but ukh, it gave you head ache!! I wish Dettol would bring out a wash powder, with that lovely clean Dettol smell!
aquarius1984
Well-known member
Allbrite
In the days of our Candy Domino4 104.4x when cash was short Mum would skip her usual Ariel Automatic and buy a box of Daz auto and a box of All Temperature Allbrite - Navy box with white and orange stripes.
Mixed them together to make the wash go further.
Later on when she had the Electrolux and my Dads business had gone bust she used to buy Safeway Savers powder and mixed it with a box of Ariel Handwash and twin tub to use in the auto. Saw way too many over sudsed washes for my liking!
Mind back then Ariel HWTT smelled so much nicer, have fond memories of that whirling round in the machine on a hot wash, mixed with the scent of Mums Berkeley Red's was divine and smelt like home.
In the days of our Candy Domino4 104.4x when cash was short Mum would skip her usual Ariel Automatic and buy a box of Daz auto and a box of All Temperature Allbrite - Navy box with white and orange stripes.
Mixed them together to make the wash go further.
Later on when she had the Electrolux and my Dads business had gone bust she used to buy Safeway Savers powder and mixed it with a box of Ariel Handwash and twin tub to use in the auto. Saw way too many over sudsed washes for my liking!
Mind back then Ariel HWTT smelled so much nicer, have fond memories of that whirling round in the machine on a hot wash, mixed with the scent of Mums Berkeley Red's was divine and smelt like home.
Oh Dear a sign of old age...!
Does anyone remember the Square deal surf powder? Originally it was for handwash and twin tubs same as Fairy Snow which I can recall my Mum using in her Circa 1965 Servis Twinny. I still remember sitting on the draining board watching the steam rising from the washer.
On another note I remember working in an Old folks home and we got through a lot of Radion if you bought a big box you got a voucher for another one free, Of course as I did the shopping I had the vouchers did not buy any washing powder for some time...
Does anyone remember the Square deal surf powder? Originally it was for handwash and twin tubs same as Fairy Snow which I can recall my Mum using in her Circa 1965 Servis Twinny. I still remember sitting on the draining board watching the steam rising from the washer.
On another note I remember working in an Old folks home and we got through a lot of Radion if you bought a big box you got a voucher for another one free, Of course as I did the shopping I had the vouchers did not buy any washing powder for some time...
paulc
Well-known member
I remember
Square Deal Surf. My Mum used it before she became a tester for Lever Bros and didn't need to buy washing powder.
Square Deal Surf. My Mum used it before she became a tester for Lever Bros and didn't need to buy washing powder.
sudsreturn
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LMAO@Aquarius!!! Berkeley Red cigs, lol, my mum used to smoke them too, I can tell your a northerner!! Ariel TT powder smells gorgeous, a proper washing smell. And the Square Deal Surf, I remember the advert! A woman put her duvet on a bed and it had the square deal logo on it, and the same happened when she opened some blinds. Used to like Surf up until a few years ago, then they got onto the "weird object like crushed pearl smell" bandwagon. Allbrite, Surf and Fairy Snow whirling around my mums Colston twin tub, with the wash water a little too dirty for my liking (but hey, this was the 80's, we were skint)! Does anyone know why sometimes when you start your wash water with a boil, the water tends to be a bit grey? Never worked that out.
hoovermatic
Well-known member
The smell of Radion was lovely (why did they stop making it??) as was Drive from the 1970's but does anyone remember Radiant? I know there is still a detergent called Radiant in Australia but it disappeared from the UK 30 years ago, as did Tide and Omo. Also, detergents like Tide and Surf came in white and blue variants. Another blast from the past!
zanussi_lover
Well-known member
Radion
They Only Made Radion from 1989-1999, Unilever were seeing a drop in Sales so they decided to axe the brand and focus on Surf, which is their budget brand.
Radion
Bright orange boxes aren’t enough
Many of the brands in this section have failed because they were too far away from what the consumer wanted, but sometimes products fail because they aren’t different enough from other popular products. This is certainly the case of Radion washing powder. Along with Pear’s Soap, Radion was one of the many Unilever brands for the chop when the Anglo-Dutch conglomerate announced it would be narrowing its scope on 400 ‘power’ brands. Launched 10 years before the February 2000 announcement, Radion had struggled to capture just over 2 per cent of the UK detergent market. One of the reasons for this, as with most brand failures, is that the public’s perception of the brand was far from clear.
Although the product’s vibrant design (Radion came in shocking orange packets) meant that the brand was easily identifiable on supermarket shelves, consumers were less than sure why they should buy it. It wasn’t the cheapest, it wasn’t considered the best quality, it wasn’t the oldest or the original. It was simply the brand with the brightest packaging. And that, in the end, is rarely enough.
Unilever’s final decision was to amalgamate Radion into its brand, and it continues under the banner Surf Fun Fresh.
Lesson from Radion
* Be different. Brands need to have a strong point of difference from their competition. After all, this is the very point of branding in the first place. Garish packaging was not enough to win over consumers.
They Only Made Radion from 1989-1999, Unilever were seeing a drop in Sales so they decided to axe the brand and focus on Surf, which is their budget brand.
Radion
Bright orange boxes aren’t enough
Many of the brands in this section have failed because they were too far away from what the consumer wanted, but sometimes products fail because they aren’t different enough from other popular products. This is certainly the case of Radion washing powder. Along with Pear’s Soap, Radion was one of the many Unilever brands for the chop when the Anglo-Dutch conglomerate announced it would be narrowing its scope on 400 ‘power’ brands. Launched 10 years before the February 2000 announcement, Radion had struggled to capture just over 2 per cent of the UK detergent market. One of the reasons for this, as with most brand failures, is that the public’s perception of the brand was far from clear.
Although the product’s vibrant design (Radion came in shocking orange packets) meant that the brand was easily identifiable on supermarket shelves, consumers were less than sure why they should buy it. It wasn’t the cheapest, it wasn’t considered the best quality, it wasn’t the oldest or the original. It was simply the brand with the brightest packaging. And that, in the end, is rarely enough.
Unilever’s final decision was to amalgamate Radion into its brand, and it continues under the banner Surf Fun Fresh.
Lesson from Radion
* Be different. Brands need to have a strong point of difference from their competition. After all, this is the very point of branding in the first place. Garish packaging was not enough to win over consumers.
zanussi_lover
Well-known member
Surf
I actually miss the Old Surf Packets with Waves on them
Surf Cotton Fresh - Original Fresh Line Dried Cotton Scent
Surf Sunfresh - Light Citrusy Fruity Scent
Surf Lemonfresh - Light Lemon fragrance
Surf Naturefresh (limited edition
Both Came in Powder and Tablets
We used to use Surf in 1999/2000 when we had the Whirlpool.
My Favourite one was the Sunfresh, Surf Sunshine didn't cut it for me, didn't smell the same.
I actually miss the Old Surf Packets with Waves on them
Surf Cotton Fresh - Original Fresh Line Dried Cotton Scent
Surf Sunfresh - Light Citrusy Fruity Scent
Surf Lemonfresh - Light Lemon fragrance
Surf Naturefresh (limited edition
Both Came in Powder and Tablets
We used to use Surf in 1999/2000 when we had the Whirlpool.
My Favourite one was the Sunfresh, Surf Sunshine didn't cut it for me, didn't smell the same.
Radient
I certainly remember Radient, as I recall it came out in the late 1960s as Lever Bros answer to P&G Arial. And we once had Tide, Omo, Oxydol and Rinso as well, the latter two disappearing in the mid 1960s - dont remember when Tide and Omo went - Tide first I think, probably early 1970s.
Way back at the end of the 1950s the old powdered version of Flash was promoted as being suitable for laundry as well.
Then of course there were the domestic block soaps - I remember both Sunlight (bright yellow - Lever Bros) and Fairy (dark green - P&G) - my mum always had a block of Fairy by the kitchen sink for giving collars and cuffs a scrub. I know there was also Puritan soap, but dont remember ever seeing that.
I can even remember Fanny & Johnnie Cradock advertising block Fairy soap - Fanny's opening line to Johnnie while waving a grimey shirt cuff at him "Been down the coal hole?" Happy memories
Al
I certainly remember Radient, as I recall it came out in the late 1960s as Lever Bros answer to P&G Arial. And we once had Tide, Omo, Oxydol and Rinso as well, the latter two disappearing in the mid 1960s - dont remember when Tide and Omo went - Tide first I think, probably early 1970s.
Way back at the end of the 1950s the old powdered version of Flash was promoted as being suitable for laundry as well.
Then of course there were the domestic block soaps - I remember both Sunlight (bright yellow - Lever Bros) and Fairy (dark green - P&G) - my mum always had a block of Fairy by the kitchen sink for giving collars and cuffs a scrub. I know there was also Puritan soap, but dont remember ever seeing that.
I can even remember Fanny & Johnnie Cradock advertising block Fairy soap - Fanny's opening line to Johnnie while waving a grimey shirt cuff at him "Been down the coal hole?" Happy memories
Al
My late Grandma, and my great-grandparents, always used to use Radion - it still lived on until very recently in the yellow variant of Surf before they changed it.
The new Persil 2in1 smells quite similar, but still not quite the same!
Jon
The new Persil 2in1 smells quite similar, but still not quite the same!
Jon
zanussi_lover
Well-known member
Jon
Great picture
Im thinking its Yellow Box Surf Rebranded, and the Purple box is Lavender Surf Rebranded.
Great picture
Im thinking its Yellow Box Surf Rebranded, and the Purple box is Lavender Surf Rebranded.
Im thinking its Yellow Box Surf Rebranded, and the Purple bo
Not really... smells different to the Surf variants and actually cleans unlike Surf
Jon
Not really... smells different to the Surf variants and actually cleans unlike Surf
Jon
zanussi_lover
Well-known member
Jon
were you ironing that shirt when i came round and you were doing laundry
were you ironing that shirt when i came round and you were doing laundry
Erm probably, I don't remember... lol
ronhic
Well-known member
I never had a problem with Surf when I was in the UK in 2001-2004....everything seemed to come out fine and I certainly don't remember pretreating anything or rewashing...
