ALDI has house brands. Lidl has, well, take a look

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joeekaitis

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Some complain that ALDI's house brands are deceptively close in appearance to national brands.  Lidl seems to have gone way in the other direction.  Pretty stark, eh?  Can't you already hear snooty dinner guests whispering behind your back about how you've fallen on hard times?

 

Hey, if it's good stuff, I don't care.  Might have to wait a while to compare ALDI to Lidl here in Sunny SoCal.  No sign that we're even on Lidl's radar.

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I would buy every single one of those house brands and so would my husband! We love to shop at Aldi and we are always happy with the selection and price. I'm not sure that Lidl would ever build a store out here, but you never know. We would most definitely try it!
 
<span style="font-size: 14pt; color: #008000;">I was on my way to have lunch with friends at Pinocchio's in downtown Palm Springs when I noticed a relatively new Aldi. I always see their ads mixed in with all the other market's circulars. I will have to give them a try.</span>

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No Brand

my old chain used to have it. Plain white label with two red //'s.
Then we had Americas Choice, and Masters Choice. The latter were premium products and were very good.

Amazon is buying Whole Foods.
Our daughter has tried home grocery delivery and doesn't prefer it. She does like curb service though at the local supermarket.
 
Joe, would you happen to be in the above photo?

 

My HEB has ceased stocking King Arthur's White Whole Wheat Flour and also their premium house brand whole wheat all-purpose baking mix.  I've not been able to locate online something similar to the baking that doesn't cost an arm and a leg.  I'm pretty pissed.  I can order online/home delivery the King Arthur at Walmart. 
 
I don't see where there's much room for Lidl in Aldi's core markets--the east coast and southeast where there's a wounded low-end operator (Food Lion/Winn-Dixie/BI-LO) is probably a reasonable area for success, but places with a reasonable representation of Aldi and Trader Joe's and healthy mass competitors (HEB/Schnucks/Kroger/Jewel/...) will probably shrug it off.
 
Bob...

<span style="font-size: 14pt; color: #008000;">Not to dilute this thread any more than I already have...no, I'm not at that table with those guys. I normally don't "hang" with young people.</span>
 
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