Thanks for all the Comments 
weren't expecting so many
As far as I am aware its just in a handfull of local retailers, hasn't made it to Curry's, Argos, Ao.com etc yet. It might be launched properly next year - when the models change (they could introduce a 1600 version too), usually April/May in the UK. Currently retailers selling the new Logixx9 WAY28790GB are still selling the Bosch Logixx 9 WAS32760GB, and WAS28761Gb models, just like all other retailers.
@ Logixx - yes its true Miele you can choose 3 types, Panasonic you can choose 1 of 23, etc, but The Siemens machines were the original machines to introduce stain removal selection (in EU), and the choice contains the most common stains, whereas Panasonic/Miele's selection seems over the top to me (too many). Most stains can be washed in the same way anyway, which I think is where the new Indesit Innex stain removal idea has come from, with just 3 stain categories.
@ Front Loader fan - Bosch/Siemens Silent wash carries out normal wash and rinse cycles, but spins are reduced to just 400rpm (therefore no noise from the motor as its quiet anyway). The rinsehold option is automatically chosen (can be deselected so you get a 400rpm final spin) - so the user could turn the dial round to spin in the morning to get a full final spin. The interims are longer to make up for the reduced speed, to deliver same rinse results.
@ Paulc - the one bosch is selling has the standard dispenser (WAY28790GB), and all siemens numbered WM16Y7.. WM14Y7.. WM16Y5.. WM14Y5.. have standard dispensers, its just Siemens WM14Y890GB and Bosch WAS28840GB which have the autodose dispenser's - which are better at saving detergent, but i don't like them too much.
@MrX - its simple, just line up the dial with the line below the programme you want to choose - however these new machines, like the one listed, have LED Lights to indicate the selected programme, so completely normal to understand.
@dj-gabriele - Big doors these days are the in trend, everyone wants them due to there super easy access inside the drum. Meanwhile the latest Miele range is also made of plastic and the same size. The quality of the Bosch is similar to Miele, and the Bosch is also made in Germany. if you can't afford a Miele but want a German built, quite modern Machine, this Bosch would be a good choice, as would the Siemens equivalents.
Lets not forget most people these days think about washing Big Duvets inside, they never do, or maybe do it once a year, but its like they say, I can't get a duvet in a small door like that, I need a bigger one. or a small door - thats a small washer, I want a bigger one.
