Another Adorable Electrical Merchandising Just Posted!

[Unimatic1140]

I just posted another one of these chock full of appliance ads Electrical Merchandising magazines. I received quite a few emails from people asking for more of these type of publications when I posted the last Electrical Merchandising in early December. While they are a ton of work for me to scan, clean and package, they are so worth saving this history for the long run.

This one has some great articles as well including a big introduction on the Microwave Oven and an article on repairing clothes dryers.

BTW, this is my 1,200 document posted to the Ephemera Library, UGH!

http://www.automatice.org/cgi-bin/index.cgi?showdoc~1200

 

[frigilux]

Love, love, love the Electrical Merchandising magazines. The ads alone are worth the price of admission.

Congratulations on your 1,200th Ephemera document. "Ugh" for you (who does all the work), but "Yay!"
for us on the receiving end.

AS ALWAYS...thanks so much for everything you do for the AW community, Robert!

 

[Unimatic1140]

Thanks Eugene, I absolutely love these vintage periodicals as well. I'm glad you and other are enjoying these!

For those who downloaded the magazine did you notice the cut-a-way Apex automatic washer on the inside front cover? That is the very last Apex automatic, 1957 was their last year. There was also a bouncing basket version, and until recently I never saw what the 1957 model looked like. I found a shot of it in another one of these magazines that I'll post sometime. It looks like the bouncing basket 1957 had a side opening window lid!

But in the ad on page 2 shows the Spiral Dasher agitator inside an automatic, boy would I love to find that machine sometime, I bet the wash action is super fun!

 

[gansky1]

What a cool issue this one is.  So many good articles to read, I've not even had a chance to read the articles, I've been too busy looking at the pictures.

 

One of my favorites so far is this one of a Maytag washer promotion in San Antonio touting the dealer who sold 92 washers.  The guy in the center of the picture could well be one of us!

 

[gansky1]

Here's a video of the Apex Spiral Dasher wringer washer, I would love to see the automatic with the balance pocket basket.  

 

Just look at those water currents - smashing the clothes clean!

 

 

[beekeyknee]

Reply #3

Greg,

My eyes zeroed in on the guy in the middle of the picture you mentioned. She's all up in that demonstration. And the guy down on the end seems to be checking him out for one reason or another. Back when this was published I doubt anyone would pick up on these things, but today....

B.

 

[jetcone]

Loafers

white socks ! dress shirt WITH cufflinks, oh yeah he's one of us !

 

[tomturbomatic]

I never knew they put cargo pockets on the seat-side of jeans.

Greg, do you have a video of the Apex filled to the low water level for washing delicates?

 

[gansky1]

Here is Scott's video of the Apex wringer washer with a low water level, he titled it "madness" and it doesn't look too delicate...  If they had a low speed, it might help.  Or extra-low speed.  That's a wicked looking agitator.

 

IIRC there was a two blade version of this swirled agitator offered in Apex wringers (middle to lower end models) and a three-fin standard agitator for the BOL.  

 

Apex built these automatics for Montgomery Ward with the fiberglas tubs as well but again, IIRC, they only offered the standard three vane agitator in them.

 

 

[Unimatic1140]

So I love the Maytag's lined up on the sidewalk, my big question is how exactly did they drain them? You can clearly see the drain hoses attached to what looks like some kind of 2" or so pipe. I wonder if they simply had it spill out into the parking lot or into a storm sewer? LOL!

I'm sure that so would not be allowed today in a commercial setting like that.

 

[tomturbomatic]

Thanks, Greg. I think the two-finned agitator might have been gentler.

RE: the Maytag line up: It's neat how, because of the solid tub construction of the AMP machines, they can be used with the drain hoses down in the floor drain position. As to where they drained the water, Texas probably did not care any less in the 1950s than they do today.