Before there was RCA Whirlpool. . .

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joeekaitis

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There was RCA Estate. Who knew?! :)

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It ain't St. Joe Michigan.

I cannot completely make out the town where RCA ESTATE resides, but it doesn't look like St. Joseph Michigan (where Whirlpool resided at that time). Sounds like RCA purchased a range manufacturer by the name of ESTATE before joining with Whirlpool? Not sure though. Interesting.
 
I believe the Estate range plant, which RCA Whirlpool did buy, was in Hamilton Ohio. Estate ranges were real tanks and the high end models offered lots of features for the time. We have an electric Estate range made before the RCA acquisition.

It's hard to think back to the time when these big factories were in this country and turning out all type of manufactured products, some good and some not so. Some were in neighborhoods of the cities. Railroad tracks used to run beside, behind or in between the buildings. Some had water towers with the corporate name or logo on them and some had big smoke stacks with the company name on them in tile work. In Atlanta, Georgia Baptist Hospital has/had a stack with its name on it.
 
Estate was indeed in Hamilton, Ohio (far suburb of Cincinnati). Clearly it was a sheet metal/porcelain shop. Believe they also produced "Noma" electric ranges.

I visited an appliance restoration company in Clayton, Georgia (www.antiqueappliances.com, I think) and asked the question--why so many old appliance brands (e.g. Magic Chef was from St. Louis, Detroit Jewel from Detroit, Tappan from Mansfield OH, the western brands (O'keefe, Western-Holly) etc. They said two things--it was shipping costs (high before the interstate system) which kept the radius for an appliance plant small, and the lack of national media before the 50s that kept the plants small and branding local.

Thought that was an interesting analysis.

JL
 
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