while the rest of the world goes after WalMart
That is my perception, too.
My recent sad--but not surprised--moment came when I saw a display at some mass market store of dishes. They were fairly cheap. And the marketing ploy was along the lines of how these dishes were perfect for all uses--daily to entertaining. I suppose they looked OK enough for very informal entertaining--although, given the third world manufacturing status, I wouldn't use them even as daily dishes. (Too many lead in the glaze stories.) But I can see how many people would buy a full set, and think, "I'm ready for anything!"
I look back at my grandmother. She was a small town house wife. And yet she had silver flatware. She even used it. I was told it was her daily flatware except when serving eggs. It's amazing to contrast her with the modern world....