Interesting article in today's Wall Street Journal about "fundamental shift" in how many men are doing the laundry. Persil had its first Super Bowl Ad. Detergent manufacturers are looking for more masculine fragrances. I think the fragrance mess is because of all of the laundry products and even dishwashing products having fragrances changed so that they appealed to Hispanic women and the cheaper the detergent the more floral and fruity it smells.
Do Laundry Like a Man
- Thread starter tomturbomatic
- Start date
Help Support :
I just bought some of the Hero detergent from Jet...will see how it does.
lordkenmore
Well-known member
> I think the fragrance mess is because of all of the laundry products and even dishwashing products having fragrances changed so that they appealed to Hispanic women and the cheaper the detergent the more floral and fruity it smells.
Hispanic women's preferences may be an issue--and I've heard this said before here.
But I also have thought--and said before--that the strong scenting might be to help cover up the fact that cold water washes really don't work very well.
Cheaper detergents might have more scenting just to cover up the fact they aren't as powerful, too.
Hispanic women's preferences may be an issue--and I've heard this said before here.
But I also have thought--and said before--that the strong scenting might be to help cover up the fact that cold water washes really don't work very well.
Cheaper detergents might have more scenting just to cover up the fact they aren't as powerful, too.
lordkenmore
Well-known member
Interesting article. (Although I had trouble reading it--the link is only a short chunk, and a demand that you subscribe to see the rest. Fortunately, through the Magic of my library's subscription to ProQuest, I was able to see the article.)
One thing that stuns me: how little attention has apparently historically been paid to men when developing detergent. News flash: this is the 21st century. Men do laundry. They've done it for a long time.
Although I suppose I shouldn't be surprised. In other fields, women--even though they use the products--are at most after thoughts...
We've come a long ways in gender equality, but we have a ways to go, yet, I guess...
One thing that stuns me: how little attention has apparently historically been paid to men when developing detergent. News flash: this is the 21st century. Men do laundry. They've done it for a long time.
Although I suppose I shouldn't be surprised. In other fields, women--even though they use the products--are at most after thoughts...
We've come a long ways in gender equality, but we have a ways to go, yet, I guess...
Hero detergent
I have to admit, just out of sheer curiosity how it smells, I would be inclined to give it a try.
But does mankind need a detergent designed for men ? I don`t think so.
I wonder who else but us is willing to give it a try ? Who is on their marketing focus ?
The self-hating, straight "acting" queen stereotype ? John Wayne wannabes ? Members of a motorcycle gang ?
I mean for decades laundry detergents and cleanig products have been scented unisex.
Even if the marketing of such products has always been geared towards women, let`s not forget those women have always successfully used the products on their husbands and sons and none of the poor individuals have grown little vaginas all over their bodies so far.
I have to admit, just out of sheer curiosity how it smells, I would be inclined to give it a try.
But does mankind need a detergent designed for men ? I don`t think so.
I wonder who else but us is willing to give it a try ? Who is on their marketing focus ?
The self-hating, straight "acting" queen stereotype ? John Wayne wannabes ? Members of a motorcycle gang ?
I mean for decades laundry detergents and cleanig products have been scented unisex.
Even if the marketing of such products has always been geared towards women, let`s not forget those women have always successfully used the products on their husbands and sons and none of the poor individuals have grown little vaginas all over their bodies so far.
arbilab
Well-known member
Bw-a-h-h-h "little vaginas all over their bodies"
I dunno where this marketing blitz of 'peaches and herbs' scented laundry stuff came from, but I wish it would go back. Just make it smell like generic fresh air like Tide used to.
(* who got that?)
I dunno where this marketing blitz of 'peaches and herbs' scented laundry stuff came from, but I wish it would go back. Just make it smell like generic fresh air like Tide used to.
(* who got that?)
You are right, the fragrances in detergents used to be just that, a clean distinctive fragrance. How I long for the old Cheer, Tide, Rinso and Dash fragrances, but then something changed. Maybe it became cheaper and easier to make them smell like a floral explosion, but the fragrances of even fucking automatic dishwasher detergent were floral and fruity; first lemon then oranges and all of your plastic sports bottles imparted a fake fruit flavor to anything in them.
I still think it was the Hispanic market. Perfume is cheaper than bath water in many parts of the second and turd world and they wanted that in products they bought here. I have passed highly dressed women from Latin America and the strength of their perfume brought tears to my eyes. And, yes, highly floral detergent and softener fragrances cover up what cold water washing leaves behind so they are covering one stink with another.
I still think it was the Hispanic market. Perfume is cheaper than bath water in many parts of the second and turd world and they wanted that in products they bought here. I have passed highly dressed women from Latin America and the strength of their perfume brought tears to my eyes. And, yes, highly floral detergent and softener fragrances cover up what cold water washing leaves behind so they are covering one stink with another.
I had
This exact same conversation with P&G UK.
I asked them why they pulled the Ariel Alpine fragrance detergent and their Bold Active Fresh fragrance.
These were stunning scents and were more towards gender neutral.
They were 'clean' scents not floral, fruity etc.
To be fair, I find our main detergents Ariel, Persil, Daz etc as a clean netural type smell.
Only tends to be Bold and Surf that are marketed on scent properties and the array of fabric softeners we have.
This exact same conversation with P&G UK.
I asked them why they pulled the Ariel Alpine fragrance detergent and their Bold Active Fresh fragrance.
These were stunning scents and were more towards gender neutral.
They were 'clean' scents not floral, fruity etc.
To be fair, I find our main detergents Ariel, Persil, Daz etc as a clean netural type smell.
Only tends to be Bold and Surf that are marketed on scent properties and the array of fabric softeners we have.
And if you have to go to the laundromat . . .
. . . have you noticed that gender behavior is 180 degrees opposite from the cliches?
It's the GUYS who are carefully reading the detergent label and accurately measuring the stuff while most of the women use the "a splash of this, a couple dashes of that, a good healthy pour of the other" method like their mothers and grandmothers before them, resulting in front-loader suds lock for the gals but happily tumbling and splashing duds for the dudes.
. . . have you noticed that gender behavior is 180 degrees opposite from the cliches?
It's the GUYS who are carefully reading the detergent label and accurately measuring the stuff while most of the women use the "a splash of this, a couple dashes of that, a good healthy pour of the other" method like their mothers and grandmothers before them, resulting in front-loader suds lock for the gals but happily tumbling and splashing duds for the dudes.
Oh, and, I sort . . .
. . . but only into 2 loads:
White cotton socks, towels and kitchen linens: Heavy Duty Cycle, Hot wash/Cold rinse, Heavy Soil level, Maximum Spin Speed/Extended Spin, Extra Rinse, 1.5 oz. Purex per label directions, full dispenser of liquid chlorine bleach, no softener.
Colored cotton polo shirts, khakis, boxers, colored bath lines: Heavy Duty Cycle, Cold wash/Cold rinse, Heavy Soil level, Maximum Spin Speed/Extended Spin, Extra Rinse, 1.5 oz. Purex per label directions, no bleach, no softener.
. . . but only into 2 loads:
White cotton socks, towels and kitchen linens: Heavy Duty Cycle, Hot wash/Cold rinse, Heavy Soil level, Maximum Spin Speed/Extended Spin, Extra Rinse, 1.5 oz. Purex per label directions, full dispenser of liquid chlorine bleach, no softener.
Colored cotton polo shirts, khakis, boxers, colored bath lines: Heavy Duty Cycle, Cold wash/Cold rinse, Heavy Soil level, Maximum Spin Speed/Extended Spin, Extra Rinse, 1.5 oz. Purex per label directions, no bleach, no softener.
dirtybuck
Well-known member
Has anyone tried Bounce for Men fabric softener sheets?? In a quick glance at the website, the product has a 4.36 rating out of 5 stars. I might try a small box and see if the claims are true.
Don't use fabric softener sheets in your own dryer. They have been implicated in causing non-porcelain dryer drums to rust and they coat the lint screens with goo that does not allow air to pass through them. The screens get so bad that they will not even allow water to pass through them. That screws up dryers and causes the screens to rust. If you must use the sheets, drop them in the final rinse water, but don't let them go into the dryer.
Well, first cracking the bottle of Hero laundry detergent...scent is definitely pine-y but not a natural Pine-Sol scent but a more "artificial" scent more like Spic n Span. Aroma is also slightly alcoholic/volatile smelling. Not bad, not hyper strong...am reserving judgement. Out of the bottle I don't prefer it to either Clorox GreenWorks regular or the lavender (for lack of a better description) scent of Fresh Start or Arm and Hammer power-packs
I remember back in the 50's and 60's various detergent mfg's would try to boost sales by including a "gift" item in their boxes. Like a towel, or a dish. I wonder what the equivalent would be for "Hero" laundry detergent targeted at men...
An adjustable wrench (like a Crescent wrench)?
A hammer?
A cigar clipper?
Small box of condoms?
Disposable razor?
Sample bottle of "Just For Men" hair dye?
Wife beater undershirt?
An adjustable wrench (like a Crescent wrench)?
A hammer?
A cigar clipper?
Small box of condoms?
Disposable razor?
Sample bottle of "Just For Men" hair dye?
Wife beater undershirt?
I looked for the Hero display at Target yesterday and it's already gone. I checked the laundry aisle and found no Hero products.
I didn't realize that at Target, special product offerings can change from week to week. Lesson learned. If you find something you've not seen there before, buy it because it could be gone in a matter of days.
I guess Target allows a vendor to set up a display at the end of an aisle and makes it clear that if they don't see enough product moving over the period of a week, the display comes down and the product doesn't make it onto their regular shelves.
I didn't realize that at Target, special product offerings can change from week to week. Lesson learned. If you find something you've not seen there before, buy it because it could be gone in a matter of days.
I guess Target allows a vendor to set up a display at the end of an aisle and makes it clear that if they don't see enough product moving over the period of a week, the display comes down and the product doesn't make it onto their regular shelves.
