Holiday brand dishwasher - what the ???

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turquoisedude

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While happily attempting to find further information about the years the James dishwasher was in production, I stumbled across this article in the March, 1958 edition of Popular Science describing and rating the 1958 home dishwasher line-up. The James-Universal is mentioned (perhaps this was the last year of production....) but there is also a mention of a brand I've never heard of before - Holiday.  In the article it is described as a two-wash-arm model but get this: "Holiday has one on each side of the tub; they revolve on a vertical plane".  

 

The first thought I have is that perhaps this was an early incarnation of the Preway that used a gas-fired water booster heater.  But I have never heard of this brand...  Anyone here know anything about them??

[this post was last edited: 1/18/2018-15:02]

 
Interesting, but it sure doesn't have the radial wash arms described in the 1958 article.   Maybe whoever designed the Holiday never got it to market and Preway took the ball and ran with it...  Just guessin' here.  
 
Holiday in the current iteration (the exploded view) is a Lowe's private label--no more no less. I vaguely recall a Wards Holiday dishwasher tested in Consumer Reports of this vintage--maybe in the 1959 time-frame. Also, Holiday was at the time I believe a Tappan name. Although they were in bed with Youngstown at the time, Youngstown had only that big 30" dishwasher and perhaps they needed something a bit smaller.
 
So I guess other than that 1958 mention in Popular Science, the Holiday machine described there probably never made it to market (much like the 1959 gas-fired Whirlpool dishwasher).    Anyone else notice that the listed retail price of this was lower than any of the other known name brands?  Further suggestion that this was a 'concept' - but as I mentioned in the original post, it is interesting that the machine was described as having side-mounted spray arms.  
 

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