Hmm, it is interesting, I just don't think Samsung is this great company people claim.
The quality of their products is very average. Speak to most sales assistance at electronic or home appliance stores and they say "style over substance". Samsung sell their products heavily on advertising. They have and maybe still are playing some very dirty game sin the tech industry, hiring students in south east asia and North American now to brand bash Samsung rivals in their smartphone department.
We had some South Korean students at my college at one point, and we got talking about Samsung and how the company is perceived in SK. Now I thought Koreans would be very proud of Samsung because of what this video explains, how bgi and powerful they are, what a good advert for south Korea and so on, but a lot of them actually resent Samsung. They say because they are so big and powerful, they push out smaller independent companies out of the market, they don't get a chance.
However this is just my opinion. There are people who are very happy with their Samsung products.