interesting Canadian ad 1963

[jamiel]

Washing machine manufacturer doesn't look familiar...the agitator shown on the washer lid looks vaguely Easy...any ideas? (This site has some interesting early 60s ads from both Canada and the US.

Fleecy Fabric Softener "Telling Washer" - Avalon Media System

media.dlib.indiana.edu

 

[launderess]

Going by diagram of agitator on underside of lid could be an Easy washer. Canada was very protective of their major appliance market requiring things to be made in whole or majority part up north as it were instead of being shipped from USA.

Here's another for DASH low sudsing detergent.

https://media.dlib.indiana.edu/media_objects/bk128z401

Back to that Fleecy advert, Quebec like France itself being a Catholic country (in good part) that heavenly choir singing an advert with almost a Gregorian chant twist makes sense.

 

[petek]

Easy

It looks to say Spiralator 500 on the control panel.

 

[launderess]

For Neige Ivory (Ivory Snow).

Notice washing machine control panel and indeed for most of commercial machine itself is blocked by product placement and Mme. Suave.

This trick was common in USA whereby disguising or outright hiding much of appliance saved having to credit (and perhaps get permission from) manufacturer.

 

[launderess]

Another interesting one, this time for Duz. Had no idea it was sold in Canada

 

[petek]

Pretty much all the US detergents were sold in Canada back in the day, many still are. What was the one that had a free towel in the box... was it FAB, I'm thinking it was something else though?

 

[launderess]

Duz gave away dish and glass ware. This is one of things Mme. in above commercial tells her husband.

https://stjohnjournals.com/2012/09/22/duz-does-everything-a-walk-back-into-the-1950s/







Breeze gave away towels:



Bonus also gave away towels:



There might be others but don't believe FAB ever did promos in that way.

Dirty secret with all those promos is that the towels, dish or glass ware took up space in package. Thus one likely got less product in a box than say compared to similar sized other detergent or soap.

Golden Wheat pattern for china (and one assumes glass ware) came from Homer Laughlin. Some swear they are collectible, others say aren't worth much.

https://floursackmama.blogspot.com/2010/12/golden-wheat-dishes.html

https://drvintagedinnerware.com/vintage-dinnerware/homer-laughlin-patterns/golden-wheat/

https://www.modbee.com/latest-news/...rmining values for this type,as $2 to $3 each.

Times being what they were back then many housewives and others did appreciate these free promos.

Duz, Breeze, Bonus and rest were quite likely bottom shelf products in terms of performance, but you got something free so there was that. So your wash wasn't the most blinding white on block, you got yourself free glasses, towels and dishes. Stick with any of those products long enough and you had one or more complete sets.

https://thriftfamilyross.wordpress.com/2015/07/28/duz-glassware/

 

[wayupnorth]

I think it may have been Tide that gave away an evergreen tree for Arbor day as a kid and my mother told me to plant it at our camp, which is where I moved there for good almost 30 years ago. That pine is at least 40 feet tall now.

 

[jamiel]

Premiums in staples have a loooooooooong history. Kirk's American Family soap was a long-time Chicago brand that had coupons on the boxes/wrappers and a few redemption stores around the city (the company got bought in the 50s by P&G).

Other types of premiums: coupons on cigarettes; Betty Crocker certificates, etc etc etc.

 

[circlew]

I remember insisting that my mom buy a box of Breeze because it had a Cannon wash cloth in it. She did so, though she didn't use the detergent for clothes, but for mopping the floors, etc. The wash cloth was just as she said it would be - very thin. Needless to say, it didn't last long.

The Golden Wheat glassware was made by Libbey if I remember correctly. HLC has never made glassware, only ceramics.

 

[launderess]

"HLC has never made glassware, only ceramics."

Thank you for correction.

 

[tomturbomatic]

RE: Launderess' reply #3

Cheer was terrible about that in both TV and print ads. Thank you for pointing that out.

 

[launderess]

Perhaps true, but there is no mistaking certain appliances if one knows what one is looking at.*LOL*

There's no mistaking washer and dryer in this Cheer advert are Maytag.



Likely also Maytag:

 

[launderess]

Though know reasons why am still always slightly amazed Canadian appliance market like USA was (and still is?)dominated by top loading washers with central beaters.

You'd think Quebec with it's ties to France would at least see housewives more inclined towards front loaders.

 

[tomturbomatic]

I'm talking about the ads that only showed a front corner of the washer in the late 50s-early 60s along with a laundry basket with blindingly white sheets; no corner of the lid, no part of the control panel, no glimpse of the agravator, nothing to identify the machine.

 

[ragnboneman]

Laundress Said
"You'd think Quebec with it's ties to France would at least see housewives more inclined towards front loaders."

Very distinct and direct way of speaking.

Like comparing an Englishman to an Australian for very similar reasons
Hundreds of years of Cultural separation and divergence.

Quebec is also a big place.
You want a big car to get around in it.
Big house.

the 1960s was an age of of awakening and rebellion, the quiet revolution is what we called it.
You can hear it in the way people speak since then.

 

[launderess]

As you say Quebecois accent today is quite different than in past and certainly from average Parisiens.

Quebecois often seem to speak much faster than average Frenchman or Frenchwoman. One can usually pick up the accent, but it is the speed of speech that gets one.

M.Leroux's accent is different to one's ears anyway compared to those in linked videos above.

 

[ragnboneman]

Go find one of those small towns with a paper mill, saw mill, mine ect, and you will find they speak even wilder accents.
Some you can't understand....

And they do stuff you would never seen done in Paris for fun...

Loaded trucks drag racing down main street.