Is this new

[angus]

Was in Target yesterday and saw something called Tide "Ultra Oxi Whitening Boost". Comes in a powder format - 66 load size box and is intended to be used with detergent. The 3.56lb box is $9.99. Among its other claims is "tackles odors", "whitens whites", "tough on stains" and my personal favorite, "lifts dinge from colors". Main ingredients are Sodium C10-16 Alkylbenznesulfonate", C10-16 pareth), Buffers (sodium carbonate and sodium silicate), sodium polyacrylate, cellulose gum, bleach (sodium carbonate peroxide), bleach activator (TAED - whatever that is), enzymes (subtilisin, amylase enzyme), whitening agent (fluorescent brightener 71), suds reducer (organisilicone copolymer), process aids (sodium sulfate, zeolite; C16-18 fatty acids sodium salt), misc. colorants, fragrances, water.

Never saw this product before in any supermarket or Walmart. Maybe it is exclusive to Target... So the question for all our experts - is there any merit to this product assuming one uses a good detergent and follows good washing practices? Or is this another P&G effort to pick our pockets with another "gimmick"?

 

[combo52]

New laundry, booster product

Sounds like lots of good stuff in it. I will await laundresses analysis given the way many people do laundry it would probably help.

But I agree with the good washing practices we employee here at home. I don’t think I have any need for it. I can’t imagine my laundry being any cleaner than it is now and it never smells, etc.

We have customers all the time complain that their laundry comes out smelling badly but they’re trying to use the one hour cycle and wash and cold water and use a tiny bit of Eco detergent and then they wonder why nothing is clean or smells good so I imagine a product like this is marketed at these people.

John

 

[jamiel]

A scoop of this plus a capful of Tide Basic/Arm and Hammer/Purex presto---equals a capful of Tide classic.

 

[petek]

Just another in an endless number of "new" P&G products rolled out to garner more shelf space and keep competition at bay.

 

[me]

TAED is an oxygen bleach activator, which makes oxygen bleach work better at lower temperatures ( it converts the hydrogen peroxide released by the reaction of the sodium percarbonate with water, to peracetic acid ).

NOBS is an alternative that I gather is more common in the US, and apparently dissolves more readily at lower temperature.

There's a video about taed here:


TAED and sodium percarbonate are pretty much standard ingredients in washing machine powder sold here in the UK since the 80's, with the exception of a few of the colour washing powder products. They're also in Vanish oxi-action, which is probably the best selling oxygen bleach stain remover in the UK.

 

[ea56]

Oh how I long for the days when each brand of detergent had only ONE formulation. You either liked it or not, and if not you tried a different brand. There wasn’t so much confusion about which Tide to buy and use, there was only ONE Tide, if you didn’t like Tide, well maybe you’d like Cheer.

And all of the detergents had pleasant and effective scents. There was no need of scent additives to make your laundry smell like it had ben laundered, it was expected that the detergent would take care of this.

Now there are just too many choices, and most of them not nearly as effective and pleasantly scented and as a box of Tide, Cheer, Oxydol, Ivory Snow or any other box of detergent from the 50’s, 60’s or 70’s.

I get it, the manufactures are greedy and want consumers to keep buying endless boxes, bottles and bags of their products in their quest for laundry nirvana, which only serves to enrich the coffers of P&G, et al.

Several months ago I bought a bottle of Tide Hygienic Clean Heavy 10X Duty. I like it probably better than any other detergent I’ve used in years and I’m gonna stick with it, of course until P&G decides that it needs to come out with a “new and improved” formulation that is anything but new and improved and the quest for a good detergent will begin all over again.

How about companies leave well enough alone?

Eddie

 

[launderess]

" bleach (sodium carbonate peroxide), bleach activator (TAED - whatever that is)"

We've discussed TAED and other bleach activators many times before here in group.

https://en.wikipedia.org/wiki/Tetraacetylethylenediamine

Basically what you've got hold of there is simply yet another "booster" product from P&G that isn't a powerful "all fabric bleach"

Oxygen bleach (sodium percarbonate) will is a great for removing stains and whiff from laundry. It also whitens, brightens and makes colours pop (lifts dulling grey dinge or tinge).

P&G was famous for their powdered activated bleach system based on sodium nonanoyloxybenzenesulfonate (NOBS). https://en.wikipedia.org/wiki/Sodium_nonanoyloxybenzenesulfonate

P&G introduced said system with Oxydol, it went on to "Tide with Bleach" and even Gain powder eventually. Tide held patents on NOBS activated bleaching system on lock down for ages. This unlike in Europe or elsewhere were Unilever's patents for TAED long since expired and they never renewed. As such every laundry product or others in Europe or elsewhere that wants to use TAED is free to so do. Henkel (Persil) among others.

Back in 2015 P&G informed their supplier of NOBS (FutureFuel) it was terminating their relationship. FutureFuel was to supply P&G with bleach activator through 2018 and also acquired intellectual property rights. Thus FF is free to market NOBS activated bleaching system to other makers of detergents and so forth.

In what powdered laundry (and dishwasher) detergents P&G still produces they've gone over to using sodium carbonate (or percarbonate if you will) and TAED. This like nearly every other similar product in Europe, USA or elsewhere.

As for this product one has said this before and am doing so again now. With liquid format now dominating laundry detergent offerings something must be done about what's missing; oxygen bleach. Certain stains, whiffs and other things just cannot be done with vast cocktail of chemicals that are gel, liquid or pod detergents. Hence all these "booster" products which when you get down to it are nothing more than replacing what's missing from powdered detergents.

If one is using a top shelf laundry liquid, gel or pod detergent 98% of what's in this new product by P&G isn't necessary. Said detergent already has all the enzymes, surfactants, pH adjusters, etc... What they don't have is oxygen bleach and perhaps an activator.

https://www.stltoday.com/news/local...cle_a9360aee-37d2-5f47-b859-40afe5cb6a4e.html

FutureFuel Chemical Company v. The Procter & Gamble Company et al (1:20-cv-00183), Ohio Southern District Court

FutureFuel Chemical Company v. The Procter & Gamble Company et al (1:20-cv-00183), Ohio Southern District Court, Filed: 03/03/2020

www.pacermonitor.com

 

[launderess]

Remember this YT video from another thread?

When reporter tries to get the hausdame interested in any of the various booster or whatever products he has lugged to hotel in his suitcase she waves him off with "nein".



Reporter asks how she gets hotel laundry so white and clean; she points to just three things; powdered detergent (with bleach) and some other bits.

In Germany and elsewhere all over Europe it's same; when one wants stain removal and bright whites/colors go with a powdered laundry detergent (with bleach). Then you don't need to buy all those extra boosters and rest.

This isn't Tide's first trip to booster rodeo.

There was (in no particular order)

Tide Stain Release Powder

Tide Booster pods

and so it goes...

https://tide.com/en-us/shop/type/laundry-booster

https://www.amazon.com/Tide-Brights-Laundry-Detergent-Packaging/dp/B01CJVPIT0

 

[circlew]

That reminds me of Tide "Sock Soak", a product they had out about 25 years ago.

 

[launderess]

Sodium nonanoyloxybenzenesulfonate (NOBS).

Was developed and had benefits in line with how Americans (and Japanese for that matter) did laundry at time.

Top loading washers meant high dilution product (think Tide of old and pretty much every other laundry detergent on US market), but also lower ambient wash temps.

Hot water is for most American homes then and now what comes out of taps. In Japan cold water was and still is big on laundry day.

Also American top loaders had comparatively short wash cycles, about 15 or so minutes max. So something was needed that could work in cooler water and rather quickly. It isn't surprising however P&G first put their activated bleaching system into their pre-soak product; Biz.







Now detergents with oxygen bleaching systems aren't new. They've been around ever since Henkel came up with PerSil (sodium Perborate and SILicate along with soap).

P&G had Oxydol for instance which began as merely a detergent with bleach, but soon got AOB as well. P&G decided to put most of their R&D money into Tide and its numerous variants leaving Oxydol to die a slow death. P&G finally put product out if it's misery by selling it off.



In Europe/UK push for activated oxygen bleaching systems was born out of 1970's energy crisis. Governments wanted less energy use and consumers sought relief from high bills. One way to get at this was to bring down washing temps from "boil wash" levels to more reasonable 40 to 60 degrees Celsius.

Again European laundry detergents and soaps long relied upon oxygen bleach (usually sodium perborate). But that substance requires elevated temps to get going (at or over 60 degrees C, better at 90 or 95 degrees C). Housewives and others were happy enough to save energy but not at cost of poor wash results including hygiene and stain removal.

TAED allowed boil wash results at lower temps so marching orders were given to "turn down the dial".



Introduction of ever more complex enzymes into laundry detergents and other products has meant European (and other) households can still further turn down dial and not sacrifice results.

https://www.youtube.com/watch?v=YQbhn0Ij1bE

https://www.youtube.com/watch?v=8Q3UWMb6BhQ

P&G abandoning NOBS in favor of TAED tells one at least they've realized days of top loading washers in USA are numbered. H-axis washers with or without internal heating capabilities are now huge part of USA market. Thus everything P&G and others had built assumptions or whatever upon on how Americans do laundry must be reexamined and if necessary changes made.

 

[angus]

Hmmm, since I use Tide With Bleach powder or my remaining stash of Persil Mega Pearls, and follow some fairly rigid laundry practices, then I saved myself $9.99 by not purchasing this new offering from P&G. It was always fascinating to me that TWB's activated bleaching system was initially introduced on their Oxydol detergent in 1986 or so. As I mentioned in an old post, I was working in Scottsdale, Arizona and saw the "new" Oxydol with "Acti-Bleach" in several of the supermarkets as it was being test marketed. I purchased some and used it on some very grubby hiking and tennis clothes and recall being pretty astounded at the results. Even in Arizona's rock hard water, these clothes emerged immaculate and blazingly clean with no other additives. Then when I returned home to the great northeast, never saw it again. Yet a year later, it appeared nationally as Tide With Bleach - same scent, same white and blue powder as the test marketed Oxydol. So to Laundress' point, once P&G figured out they had a smash hit on their hands, chose to pump their efforts into their flagship brand instead of trying to reinvigorate a "mature" brand with probable limited life.

 

[launderess]

P&G like Lever Bros.(Unilever) and Henkel all have (or had) various TOL, MOL and even BOL offerings. This ensured even if a consumer didn't go with Tide, Ariel, Persil or whatever was on top shelf a sale wasn't lost. That being said marketing and advertising also made sure one product didn't detract from sales of another including top shelf product.

Oxydol had been around for ages first as a soap then detergent. IIRC Oxydol was P&G's answer to Persil and other laundry detergents or soaps sold in Europe that contained oxygen bleach (usually sodium perborate).









For those wondering about Oxydol being marketed in UK, well they had it first.

Oxydol was invented by Thomas Hedley & Co Ltd a company subsequently purchased by P&G. By time above advert with Betty Driver was made Oxydol long had been a P&G product. It joined Dreft, Daz and yes even Tide.

 

[launderess]

Oxydol while not totally red headed step-child at family BBQ status wasn't far off.

P&G did give Oxydol enzymes same as would later be found (or already was) in Tide, but at some point bean counters simply left Oxydol to twist in wind.

From a marketing point of view who could blame them? After all point is to get consumers to purchase top shelf Tide. Why would they if Oxydol gave pretty much similar results and cost less money.





Same fate awaited Biz.

Born as a presoak product it eventually became a wash day "booster" all fabric bleach. But again with Tide now having both AOB and enzymes housewives (or anyone else) didn't need to purchase a separate product. If things required pre-soaking it could be done with TWB.







https://www.youtube.com/watch?v=iFU_s1qdI4Q

In end P&G (like Unilever) had a huge cleaning of house with many brands either discontinued or sold off. Oxydol and Biz were both sold off to former P&G go getters who launched Redox Brands. https://en.wikipedia.org/wiki/Redox_Brands

At first P&G continued producing both products for Redox. This probably had much to do with not wishing or downright refusing to give away intellectual rights (patents) for their AOB system (among other bits) which both (IIRC) Oxydol and Biz contained to an extent.

That arrangement didn't last and consumers who stuck with one or both products noticed over years things changed. Redox Brands were forced to strike out on their own with new production after P&G stopped supplying.

P&G's "dry powder" detergent plant is located in Pineville, Louisiana.
Tide "XK" was produced there but things have changed in course of fifty some odd years. While plant still is one of two remaining that product P&G dry detergents it also makes pods and other bits as well.

'Icon' Procter & Gamble celebrates 50 years in Cenla

Ripple effects from one of area's largest employers 'felt all over'

www.thetowntalk.com

 

[gelaundry4ever]

smh

SMH. Here we go again. Most consumers are too stupid when it comes to doing laundry. I bet this "new and improved" stuff is no better.