Perma-Prest and School Days:
"I HATE perma-press anything. Here in the sultry South, it's like wearing a trash bag. Your clothes can't breathe!"
Andy:
I remember that very well. When I was in public school back in the '60s, I remember when Perma-Prest hit the stores around '64. In those days, kids were dressed by the parents who paid for the clothes; we put a few things over on them, but not many. What we ended up with was stuff like Gant button-down shirts, chinos, cords and Bass Weejuns. It was a three-season wardrobe, due to the timing of the school year; it had to do for Fall, Winter and Spring.
What I remember after Perma-Prest hit was that the first few weeks of school were a freaking nightmare, due to the non-breathability of early, heavily-resined Perma-Prest clothes. The calendar said it was Fall, but the thermometer said it was still just as hot as it had been a few weeks before when we were all running around in swim trunks and shorts.
And most of Atlanta's public schools were yet to be air-conditioned; that project didn't start in earnest until I was a junior in high school. It was warm wearing!
Today's Perma-Prest is very different to the first iteration; all that's asked today is that stuff not wrinkle too much. Back then, pants had razor creases permanently baked into them, and shirts really looked ironed, not just unwrinkled. You could feel the slick, plasticky resin that made it possible.