Phil:
That style was known as "French Provincial," one of the three major choices for home furnishing in the early '60s. The other two were Early American and Danish Modern, of course.
Sears sold a lot of French Provincial bedroom furniture; the line was called "Bonnet," pronounced bone-NAY. Both white-and-gold and "fruitwood" finishes were offered. When I was a kid, some of my friends on the street had a mom who was hell-bent on reproducing the glories of the Grand Trianon through the resources of the Sears catalog. Those boys, Alan and Jerry, actually had white-and-gold Bonnet French Provincial bunk beds with red damask bedspreads.
Interestingly enough, they turned out straight.