P&G Double Strenghts its Liquid Detergent

[cycla-fabric]

This just in off the AP News From Proctor & Gamble Co.

CINCINNATI - Liquid detergents made by the Procter & Gamble Co. for distribution in North America will be sold in double-strength concentrations by April, the company said Tuesday

That will mean smaller containers easier for consumers to handle, and will decrease the volume of packaging to be warehoused and, ultimately, disposed of in landfills, the consumer products company said.

The brands include Tide, Gain, Cheer, Era and Dreft liquid. The rollout in the southern U.S. and Puerto Rico will begin in September and will be completed by April in the Northeast and Canada.

The concentrated detergents provide consumers with the same number of loads in a detergent bottle half the size, the company said.

Not a user of liquid detergent, I would assume that powder detergent will soon be dead at P&G!

 

[danemodsandy]

Environmental Impact:

Nice try, P & G, but even a small plastic bottle is still a plastic bottle, which uses petrochemicals in its manufacture.

Seems to me that a super-concentrated powder would be the most eco-friendly way to go; cardboard boxes are a lot easier on the environment than any plastic container.

Plastic CAN be recycled, but the dirty little secret of the plastics biz is that relatively little of it actually is. The sorting and transport is expensive, and a lot of municipalities have just given up.

 

[brettsomers]

what's more costly to manufacture, powders or liquids?

 

[maytagbear]

Logic would say

that powder is more expensive to manufacture, because water is cheap to add, if not cheap to ship.

Lawrence/Maytagbear

 

[laundryshark]

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