Persil Small & Mighty Price

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islingtonsteve

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Feb 7, 2007
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So it's been a couple weeks since the release of Persil Small and Mighty and I wondered what everyone who has tried it thought out it? Particularly the price. I've seen it on sale for between 3.69 and 3.90 per bottle. Nearly 50p more than the old persil. Seems that if they have shrunk the bottle then the price should not be higher.
 
I have tried the Biological version. I find it cleans very well, rinses better than the Liquigel and still has the same fresh scent that the Biological Liquigel had. The product itself is actually much thinner in consistency than the old Liquigel, its about the same consistency as Ariel Liquid and like Ariel its opaque.
Being concentrated means less energy will be used (wasted) transporting unnecessary water from manufacturing to store and home.

I have a few bottles of an American Unilever detergent All Small & Mighty which claims to be three times concentrated yet the UK Persil is only two times concentrated. I suppose there must be a good reason why the UK product is less concentrated.

David
 
I tried the colour version and it worked very well.

I suspect the US ALL Small and Mighty is more concentrated compared to normal US liquid. Remember, we used to have enormous bottles of ariel and persil too at one stage!
Liquigel's pretty concentrated.
 
Old Ariel Liquid, Wisk, Surf, Radion, etc...

Yes they were huge, and they also had a better smell than the rubbish they sell these days! Why can't they leave well alone?

I'd dearly love to meet the 'perfumiers' at Procter & Gamble, and Unilever; then punch all of them on the nose!
 
I've used the Colour version, and have to say it didn't particularly impress me nor did it disappoint. It's better than the liquigel (even in our hard water it would suds like crazy, even the Miele couldn't rinse it out), and Small & Mighty creates little if any suds at all and the first rinse is always clear. However, as with all liquid detergents, it doesn't hack ground-in stains very well. I'm not sure if this was because it's a colour care product or what, but it did leave tinges of brown on jeans which were heavily soiled with dried and caked on mud - rewashing the jeans in powder removed all traces of the mud, so I think for the price it's selling for it is rather overpriced, if it can't perform better than powder which is cheaper by the load. But no doubt as time goes on Small & Mighty liquids will probably drop down in price, and it would also be interesting to see if P&G come out with any alternative products.

Regarding the concentration, I think mrx is probably right - I remember a few years ago liquids did become more concentrated/thicker, so in comparison Persil Small & Mighty is probably only twice concentrated than our previous liquids, whereas the American Small & Mighty liquids would be 3x concentrated as standard American liquids are almost watery in thickness.

At least this is a first sign of concentrated & compact detergents making a return - here's hoping that they bring back Ultra powder next and get rid of those awfully dumbed down (but fun) liquitabs! Worse culprits are washing tablets, although I'm using them at the moment, despite the boxes being smaller and the tabs being effectively concentrated powder, they do have an awful lot of packaging waste!

Jon
 
The Unilever UK versions of those tablets also contain phosphates which are not present in their powder or liquid detergents.

I haven't been at all impressed with how tablets perform in the whirlpool in our appartment. The unilever "tablet in the net" type worked ok, but on a few occasions got stuck in the door seal and marked my clothes as they got back into the middle of the wash semi-disolved during the spin cycle!

P&G "fizz in the drawer" just gunk up the drawer.

Tesco "sort of fizz in he drawer" or "add ot the back of the drum"
Again, gunks up the drawer as they dont always fully disolve away
and putting them at the back of the drum failed miserably, they ended up sitting on the door seal partialy disolved.

Personally, I think use the machine as its manufactuer intended i.e. put powder in the drawer or add liquid directly to the drum / into the drawer.

The tabletised dry detergents are a disgraceful waste of packaging too.
At least you can get detergents for the dishwasher with tablet packs that disolve in the wash rather than little plastic packs that you have to throw away. Although, I do wonder about the biodegradability of the disolvable pack. The liquitabs are similar I suppose for washing machines.

With Persil S&M it seems to flush out of the drawer very effectively as the quantities are tiny.

I honestly can't understand why people seem to think there's a need to have things pre-measured though.

I find using tablets a pain as you loose the flexibility of being able to finely adjust the amount of detergent too.
 
I used the bio and like it very much; very good at stain removal I found at low temps too. I don't usually buy liquids but particularly like the fragrance of this one. Have to agree with Rolls_rapide that the old liquids had far better fragrances and you list my two faves, Wisk and Radion, neither available any longer. I never buy tabs/liquigel/premeasured detergent as I prefer to have control over the dosage rather than be dictated to by P&G or Lever or anyone else as to how much I should use.

What happened to all of the refil packs that one used to be able to buy to top up detergent containers?
 
IMHO

Concentration-wise, I notice no difference in consistancy between the regular ALL and Wisk liquids and the S&M version. Same goes with regular P&G liquids and their 2X versions. Honestly, I think it is marketing. I think they were getting too many complaints about regular concentrations being too sudsy in frontloaders, the general lack of availability of acceptable HE versions and clothing damage from using too much detergent. So, rather than retool their production line, they put the correct concentration measurements on the bottle, call it 2x and 3x concentrated, hike the price up a bit to compensate, and there you go.

I think this explains why the S&M versions do not have a good show in topload washers, while do quite well in the frontloaders.

Since Euro versions are already geared to the frontloader market, they really don't need to mess much with the concentration. If you fill a Persil S&M cap up to the top and then pour it into a regular Persil gel cap, how does it measure up?
 
The French version of Persil - Skip - is also available as a Small & Mighty (Petit & Puissant) it is also 3x concentrated, but that's because it's compared to Skip liquids which were less concentrated than our Persil liquigels in the first place. It's exactly the same product in the bottle. Skip looks almost identical to Persil now, see the link below.

 
It is exactly the same, I used it recently and it smells identical!

I have to say that I really like the smell of Persil S&M. It's not quite as strong as the liquigel but has the same nice non-floral sort of fresh citrus / slightly herbal odour.

I find Ariel's smell far too over powering it's got a kind of a fabreeze crossed with a pine car fresher smell or something. It used to smell very nice, I don't know why P&G changed it.
 
£2.50!!!! I saw Small and Mighty in Wilkinsons at £3.79 yesterday and that was on special offer - a trip to Asda on the cards this weekend I think. Do all three varieties have the same fragrance?
 
Colour and Bio smell identical

The colour and bio versions seem to smell identical.
I haven't sniffed the non-bio.

There's also an aloevera version
and "with freshness of comfort"
 

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