Hey guys, so I just found out todd is getting sold in Australia again. I picked myself up a packet because I’m curious to see how they do and I’ll attach some photos of it in my local Woolworths.
PNG and the Australian market
- Thread starter adam-aussie-vac
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P&G really only "plays" in Europe, China/SE Asia and North America in laundry---they aren't as sophisticated on the lower end as Unilever or local companies. Anywhere they can push Tide they're happy too---the sticker indicates this is the real thing/isn't "gray market"
The pods have been around in Woolies for quite a while, with the liquid and pods at Costco.
I quite like the liquid, but the smell of the pods and the level of sudsing was too much, so I’ve only ever bought them the once and then gave them away
I quite like the liquid, but the smell of the pods and the level of sudsing was too much, so I’ve only ever bought them the once and then gave them away
P&G via various brand names dominates North American (Tide) and some parts of Europe (such as Fairy, Lenor and Ariel in UK) markets. In Mexico and South America "Ace" and "Ariel" are P&G's top shelf brands and do very well.
P&G has been in Australia/New Zealand since about 1956. Their focus has been on personal care, toiletries, various home cleaning products and other bits, but not really laundry detergents.
In fact P&G has been in Australia/New Zealand for well over one hundred years if you count businesses and others who imported and sold their soaps and candles.
https://anz.pg.com/brands/
https://insidefmcg.com.au/2024/04/17/pg-names-neal-reed-to-head-up-its-australian-nz-division/
For reasons known only to themselves P&G has never gone full in on Australia/New Zealand laundry product market. Leaving Colgate-Palmolive (now owned by Henkel Germany), Unilever, PZ Cussons (Radiant) and a few smaller local concerns to basically dominate market.
https://www.unilever.com.au/brands/...lobal laundry,and innovation for your laundry.
https://www.henkel.com/554592-554592
CP, Unilever and Cussons so dominated OZ/New Zealand laundry product market they got themselves in hot water by running afoul of anti-competitive laws.
www.accc.gov.au
P&G has been in Australia/New Zealand since about 1956. Their focus has been on personal care, toiletries, various home cleaning products and other bits, but not really laundry detergents.
In fact P&G has been in Australia/New Zealand for well over one hundred years if you count businesses and others who imported and sold their soaps and candles.
https://anz.pg.com/brands/
https://insidefmcg.com.au/2024/04/17/pg-names-neal-reed-to-head-up-its-australian-nz-division/
For reasons known only to themselves P&G has never gone full in on Australia/New Zealand laundry product market. Leaving Colgate-Palmolive (now owned by Henkel Germany), Unilever, PZ Cussons (Radiant) and a few smaller local concerns to basically dominate market.
https://www.unilever.com.au/brands/...lobal laundry,and innovation for your laundry.
https://www.henkel.com/554592-554592
CP, Unilever and Cussons so dominated OZ/New Zealand laundry product market they got themselves in hot water by running afoul of anti-competitive laws.
Colgate ordered to pay $18 million penalty in laundry detergent cartel proceedings
The Federal Court has made orders that Colgate-Palmolive Pty Ltd (Colgate) pay total penalties of $18 million for contraventions of the Trade Practices Act 1974 (now called the Competition and Consumer Act 2010) (the Act), following admissions by Colgate in proceedings brought by the Australian...
Pictures of supermarket laundry product aisles circa 2010:
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?26417
You can see what P&G is up against.
Things may have changed up a bit, but still.
Kao's Biozet Attack apparently is a big seller in Oz/New Zealand. Bonus points many of this Japanese brand detergents work very well in cool or cold water.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?26417
You can see what P&G is up against.
Things may have changed up a bit, but still.
Kao's Biozet Attack apparently is a big seller in Oz/New Zealand. Bonus points many of this Japanese brand detergents work very well in cool or cold water.
Wow, for a long time I always thought it was literally just
That one time that they tried it in Coles and now trying to do it again, so I guess I was kind of getting all washed up over nothing so to speak But it is cool that I can actually purchase them without having to go to Costco
That one time that they tried it in Coles and now trying to do it again, so I guess I was kind of getting all washed up over nothing so to speak But it is cool that I can actually purchase them without having to go to Costco
