Once again we have the housewife who, while not taking down Miss Ellen's portieres to make her gown, did manage to have her gown and kitchen curtains made from the same material leading to the clothed part of her torso blending, almost to the point of disappearing, into the background scenery. Maybe she was carrying the tray to give uplift her exposed bossom or maybe the tray was there to catch her bossom should it fall out of the dress.
It is interesting that the ad is blatantly directed at husbands, both in the wording and the garb of the woman, showing just who bought major appliances back then. One of the resons given for the downfall of W.T. Grant & Co. was that they decided to sell major appliances when men did not shop in the store. Men shopped Sears for many things so they knew where the appliance department was when it was time to add a new appliance to the home or replace an older one. Our next door neighbor's husband worked at Rich's and I was told that he picked out the 1960 GE washer. It replaced their waterfall front Kenmore that did a strange thing. When it started to spin, the agitator gave a turn or two, maybe until the clothes spun away from it, then just stopped and remained stationary during the spin.
Sorry to go so far afield. The dress was probably not washable which brings up the question of why she is not wearing a hostess apron. My mother had a bunch of them.
It is interesting that the ad is blatantly directed at husbands, both in the wording and the garb of the woman, showing just who bought major appliances back then. One of the resons given for the downfall of W.T. Grant & Co. was that they decided to sell major appliances when men did not shop in the store. Men shopped Sears for many things so they knew where the appliance department was when it was time to add a new appliance to the home or replace an older one. Our next door neighbor's husband worked at Rich's and I was told that he picked out the 1960 GE washer. It replaced their waterfall front Kenmore that did a strange thing. When it started to spin, the agitator gave a turn or two, maybe until the clothes spun away from it, then just stopped and remained stationary during the spin.
Sorry to go so far afield. The dress was probably not washable which brings up the question of why she is not wearing a hostess apron. My mother had a bunch of them.
