passatdoc
Well-known member
Today's Picture of the Day gave me a flashback to the 1960s---we had one of these self-serve dry cleaning/laundromat stores near us as kids!
Our neighborhood was middle to upper-middle class, but there was a three block enclave of government-owned housing apartments for Navy families (as this was San Diego, there were government-owned housing tracts scattered here and there throughout the city; the Navy used to be >25% of San Diego's economy).
In the middle of the Navy housing tract, a strip center went in circa 1962, with a supermarket and smaller stores, including a pharmacy and a laundromat. I never set foot in the laundromat, but used to walk past it en route to 7-11 to buy a Slurpee slush drink, and the PolyClean logo was prominently displayed on the windows, not that I knew what PolyClean was.
The Navy apartments did not have provision for washers and dryers, either in the apartments or in a communal laundry room, so the residents had to use a laundromat. There already was one up the street, in an older building, and I think the new strip center PolyClean laundromat eventually put the older laundromat out of business; by the time I was in high school, the space was converted to restaurant use (and still is a restaurant).
What is odd about the artwork is that it portrays all-white, middle-class people doing laundry, as if Donna Reed is lurking behind the corner. In our area, the people in houses never went to laundromats because they had washers and dryers at home, and they usually used a dry cleaning service (my mother had a service that picked up and delivered, when that was still cost-effective). The folks who used the PolyClean laundromat were likely to be people of color (in particular, Filipino, many of whom gained US residency and citizenship by serving in the US armed forces) or not-so-prosperous-looking white families (no one dressed like the folks in the PolyClean ad).
Today's Pic of the Day was the first time I'd seen a PolyClean ad in 40 years, but it was an instantly recognizable flashback. Thanks Robert!!

Our neighborhood was middle to upper-middle class, but there was a three block enclave of government-owned housing apartments for Navy families (as this was San Diego, there were government-owned housing tracts scattered here and there throughout the city; the Navy used to be >25% of San Diego's economy).
In the middle of the Navy housing tract, a strip center went in circa 1962, with a supermarket and smaller stores, including a pharmacy and a laundromat. I never set foot in the laundromat, but used to walk past it en route to 7-11 to buy a Slurpee slush drink, and the PolyClean logo was prominently displayed on the windows, not that I knew what PolyClean was.
The Navy apartments did not have provision for washers and dryers, either in the apartments or in a communal laundry room, so the residents had to use a laundromat. There already was one up the street, in an older building, and I think the new strip center PolyClean laundromat eventually put the older laundromat out of business; by the time I was in high school, the space was converted to restaurant use (and still is a restaurant).
What is odd about the artwork is that it portrays all-white, middle-class people doing laundry, as if Donna Reed is lurking behind the corner. In our area, the people in houses never went to laundromats because they had washers and dryers at home, and they usually used a dry cleaning service (my mother had a service that picked up and delivered, when that was still cost-effective). The folks who used the PolyClean laundromat were likely to be people of color (in particular, Filipino, many of whom gained US residency and citizenship by serving in the US armed forces) or not-so-prosperous-looking white families (no one dressed like the folks in the PolyClean ad).
Today's Pic of the Day was the first time I'd seen a PolyClean ad in 40 years, but it was an instantly recognizable flashback. Thanks Robert!!
