Looks familiar,
So far as I know - only offered on this model, this one year. No catchy name for the color, other than "Red". It's a 1961 model. Nicely-equipped with clock/timer, full-width fluorescent lamp, Sensi-Temp, keyboard controls, chrome door liner.
I had one of these when I first moved to Mobile. Bought it from a lady in Pensacola who claimed to LOVE red, and had pretty much owned this one for the most of its life. It was nasty. I cleaned and cleaned and cleaned; did look a lot better. The Sensi-Temp was nonfunctional. One evening I attempted to use the left rear burner and it blew the power out in the entire house. I never used that burner and soon afterwards sold the range with a clear warning to the buyers to stay away from the LR burner.
lawrence