Potential future Electrolux range? (Europe)

[l86810]

Hi All,

It's been a while since my last post... I hope everyone is well.

Occasionally, I look at the Red Dot Design and IF Design sites, as sometimes there are details of ranges that have been sent off for consideration before their release.

Incidentally, today I came across a 2024 Electrolux range, which looks mighty interesting.

I wanted to share as I doubt most will have seen this.

I can't find any other mention of these when doing a quick Google search, so if anyone comes across anything else in future, please feel free to share.

Hopefully, we'll see these in the UK, but I'm not sure the John Lewis range is always a direct comparison with what's on offer across the rest of Europe.

Link and some low-quality pics below...
(link has HQ versions)



https://ifdesign.com/en/winner-ranking/project/fabric-care-new-electrolux-range/629719

 

[novum]

They all seem to follow a design trend. The high end Bosch machines look like that too.

One thing I don't like though is very heavily tinted porthole doors. It's a bit pointless not being able to see the laundry for the sake of a bit of styling.

 

[logixx]

At one point, LG had a similar flat control panel. The Roborock combo also looks similar.

 

[rolls_rapide]

Electrolux

There might not be an 'Electrolux' range of machines (at least not in the UK). Sometimes those design applications are, if you will, an example, more of a 'lodging a design right'.

Nevertheless, they might apply the same styling to the AEG range of appliances... similar to the way Electrolux suction cleaners get renamed AEG in Britain.

Or they might fiddle with the Zanussi machines styling.