Vel rosado y los otros liquidos rosados para lavaplatos...
(that's "Rose Lotion Vel and the other pink dishwashing liquids")
I haven't seen Rose Lotion Vel--or for that matter, any brand-name pink liquid dishwashing detergent--since Dawn came out in the 1970s. At one time Colgate made Rose Lotion Vel (Vel Rosado?); Procter and Gamble had Thrill; and Lever Brothers had Pink Lotion Lux Liquid.
I don't know if Puerto Rican culture is less liberated than today's America, but it seems to me the pink liquids began disappearing about the time the Women's Lib movement started.
As I posted in another thread, Thrill went to a peach-colored, peach-scented formula about 1970, and was phased out right after the original blue Dawn formula came out ca. 1976.
Vel disappeared shortly afterward (after a really horrendous singing commercial featuring Ethel Merman singing the praises of Vel to the tune of, you guessed it, "Everything's Coming Up Roses").
Lux Liquid seemed to hang in there longest, but they had a really weird promotion in 1971 when they reformulated the product and claimed it was "so mild you could wash your face with it." I remember they had a sweepstakes promotion where the top prize was a brand-new, Lux Liquid-pink AMC Sportabout station wagon (like the ad campaign, that had to be "outrageous").
As the name brands phased out, pink liquids became progressively cheaper (and poorer in quality)...of course there may be some macho behind it, too, since what self-respecting dude would admit to washing dishes with pink, rose-scented dish soap???