Giant Eagle tried to fight ALDI with a short-lived chain of limited-selection grocery stores called Good Cents and had to throw in the towel, but that doesn't mean it can't be done. Witness two grocery powerhouses catering to "I want it ALL!" supermarket lovers and "I'll bring my bags and bag my own" savings hounds.
SUPERVALU, Inc.
http://supervalu.com/
Owns full-service Cub Foods, Farm Fresh, Hornbachers, Shop 'N Save, And Shoppers
as well as limited-selection Save-A-Lot.
Wakefern
https://wakefern.shoprite.com/
Owns ShopRite supermarkets and limited-selection Price Rite. ALDI predates Price Rite by about 20 years. Note how Price Rite invokes patriotism ("An American company") but happily steals* from ALDI's marketing copy:
Price Rite home page: Impossibly, Incredibly, Inconceivably Low Prices Everyday
ALDI "Shopping at ALDI" page: At ALDI, we do everything possible from our carts to energy-saving stores to give you incredibly high quality at impossibly low prices.
Price Rite also touts a strategy similar to Grocery Outlet: Here today, gone tomorrow deeply discounted name brands.
Talk about covering ALL bases!
Don't know if Stater Bros., Vons, Ralphs and Albertsons are paying attention here in Sunny SoCal but it's going to be fun to watch.
*Steve Jobs quoting Pablo Picasso: "Good artists copy, great artists steal."
SUPERVALU, Inc.
http://supervalu.com/
Owns full-service Cub Foods, Farm Fresh, Hornbachers, Shop 'N Save, And Shoppers
as well as limited-selection Save-A-Lot.
Wakefern
https://wakefern.shoprite.com/
Owns ShopRite supermarkets and limited-selection Price Rite. ALDI predates Price Rite by about 20 years. Note how Price Rite invokes patriotism ("An American company") but happily steals* from ALDI's marketing copy:
Price Rite home page: Impossibly, Incredibly, Inconceivably Low Prices Everyday
ALDI "Shopping at ALDI" page: At ALDI, we do everything possible from our carts to energy-saving stores to give you incredibly high quality at impossibly low prices.
Price Rite also touts a strategy similar to Grocery Outlet: Here today, gone tomorrow deeply discounted name brands.
Talk about covering ALL bases!
Don't know if Stater Bros., Vons, Ralphs and Albertsons are paying attention here in Sunny SoCal but it's going to be fun to watch.
*Steve Jobs quoting Pablo Picasso: "Good artists copy, great artists steal."