Methinks that this machine is the "answer" to the "problem" of the drum-type toploader (think Philips Slimstar); i.e. how to access the drum, if the machine is under a worktop.
Unfortunately, those types of machine were never popular in the UK, so I really can't see any "Reason" to buy one. Joe Public will very likely make do with the cheaper Indesits, Hotpoints, Hoovers and Bekos, and give this a wide berth. Probably likely to be rather expensive too.
Plus, as others have said, no window, so how do you know if there is over-foaming taking place (the auto-dose might be wrongly set, or fail)?
No, I too will stick with a conventional windowed door.
Oh, and they keep plugging liquid detergents as the saviour of the planet. Get real - they don't clean properly, and they certainly don't whiten.