Tide Ad in LIFE:
If you'll scroll down past the Norge ad, there's one for Tide that made me wince. The ad touts the stuff for doing dishes by hand, saying it's "Kind to hands, too - now milder than ever!"
I think "kind to hands" was code for "doesn't actually eat the flesh off the bones." My aunt Priscilla used Tide for this purpose, and I often helped out around her house. I well remember the burning sensation that you got after doing a big dishpan full of stuff.
I'm sure Tide is milder now, but back then, it was something else!