Rental vehicles and manufacturers

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support AutomaticWasher.org:

retro-man

Well-known member
Bronze Member
Joined
Aug 23, 2007
Messages
1,648
Location
- boston,ma
Had a rental vehicle recently and liked what it was. It was a Chevy Captiva. What I found interesting is that this vehicle is manufactured expressly for large rental agencies or corporate accounts. This vehicle as far as I know is not available to the public unless purchased second hand. Chevy does not offer it in their line up of vehicles for sale. There is a similar one but not the same. So my question is do manufactures make these vehicles better because they are going to be abused and ridden hard, or are they made cheaper because they know that they are only going to be in service by the rental and corporate for a short period of time. Would be interested in hearing your thoughts on this subject.
Jon
 
My neighbor rented a Captiva earlier this spring after an accident and I was quite impressed with it. I also looked it up on line and no, it is only available for rentals, which I thought was quite strange. From what I understand, Buick's new Encore is based on the Captiva platform. The Captiva seemed well made and performed very good but marginal fuel economy with the All Wheel Drive.
 
I think this has nothing to do with mechanical attributes and  quality and everything to do with marketing. For many years American manufacturers would use fleet deals to rental companies to move extra cars. The problem was they were mostly BOL examples, and after the usual 20,000-30,000 miles they'd be wholesaled out by the rental companies, cratering the resale value of many American brand cars. This hurt private party leasing since lease costs are affected by residual value, and also made the cars look bad to potential private buyers. Salesmen for Honda and Toyota were only to happy to point out how much more resale value one of their two-year old Accords or Camrys had than a similar Taurus or Malibu/Impala/Regal. GM is trying to rebuild Chevy now after years of neglect and they need to keep the products in the showroom from being thought of as disguised low-end fleet cars.
 
The vehicle you drove is a Chevy-badged version of the now defunct Saturn VUE. In order to recapture some of the costs associated with launching the Saturn version in the US (crash/emissions testing) Chevy is offering it strictly to fleet customers. The vehicle is sold to the general public in other nations where the local crossover market isn’t quite as competitive (and incomes usually aren’t as high as the US). This strategy allows GM to fill lower-profit fleet (rental) orders with a lower-cost product; rather than the Chevy Equinox which has strong demand on the higher-profit retail side. I’ll also speculate that someone in marketing didn’t want it to be so obvious that Chevy was simply replacing a Saturn grille with a gold bowtie, so they keep it out of the showrooms by offering it only to fleet customers. However, when the rental agency is done with them, they are completely legal to sell to the public as used cars.
 
This happens all the time in the auto industry. Often there is a product which is adequate (and inexpensive), but not cutting edge technology. If a manufacturer offers it, the enthusiast magazines will pile on, labeling it “outdated junk”. Most auto writers get paid by the exaggeration. GM also did something similar when it launched a much-improved Chevy Malibu, around 2008…. They continued to build the old version for a few years with limited options and colors (simplifying production) strictly for the fleet market. Ford offered the Crown Vic/Grandma Rquis/Towncar strictly to fleets (rental/police) for the last two years of production, hoping retail customers would move on to the more advanced Taurus/Lincoln MKS models. Chrysler did it in the 90s by offering low-cost “America” versions of their older products to the general public (Shadow/Sundance) while their replacements were in the same showrooms (Neon).
 
There is nothing at all wrong or disingenuous about this strategy. Plenty of people simply want basic transportation, but in our hyper-driven media, anything less than cutting edge is lampooned. So manufacturers have simply learned a way to keep these products out of showrooms and auto-writers hands, while recapturing as much of their initial investment as possible. (Perhaps that’s why they called it “Captiva”, lol.)
 
And if you think the Europeans and Asian manufacturers are any different, you’ve likely never ridden in a stripped down, vinyl-seat Mercedes taxi, seen the products VW offers in Brazil (hint, the microbus just ended production), or know the product lines offered in the protected Japanese/Korean markets.
 
As for extra fleet durability, you wouldn’t see anything different among rental fleets. Police/Taxi fleets usually have beefed-up electrical systems to deal with the extra lights and computers, extra welds for jumping curbs, higher-speed rated tires, and extra thick upholstery. By the time these vehicles are offered to the public as used cars, those advantages are usually negated by thousands of hard-use miles.  
 
If you’re looking for a small/mid-sized SUV I’d highly suggest a test drive in the 2014 Jeep Cherokee, as soon as your local dealer gets one (they’ve just begun production).
 
 
 
 
Carmine has it spot on. In 2008 they moved production of the (then) Saturn Vue onto the global small SUV platform (the Opel/Vauxhall/Holden Captiva) and moved North American production to Mexico (the Vue was previously produced in Spring Hill, TN at the Saturn plant). It was a global design (rest of the world also has a 7-passenger Meriva on a similar chassis) and sold reasonably well in North America. The Vue plant in Mexico also produced the Chevrolet HHR.

Saturn was closed down in 2009 (along with Pontiac and Saab) and in 2010 the Equinox (version 2) and Terrain went into production at CAMI (Ingersoll, ON). Equinox and Terrain were wildly successful (much more so than anyone expected...there was some internal criticism with GM that they were over-contented/underpriced) and Ingersoll ran lots and lots of overtime. Virtually no rebates...very good sales prices and residuals.

The fleet business wants specific niches covered from any of the manufacturers: mini-cars, compacts, compact 5 seat SUVs, minivans, etc. The only thing which GM had in the "compact 5 seat SUV" lineup was the Terranox, which couldn't be built fast enough.

The Vue (Captiva) was federalized, ready to go, but would cannibalize the business at retail, but filled a fleet (i.e. daily rental) niche nicely. So it's a fleet vehicle in the US, but is a retail vehicle in the rest of the world.

Interestingly, in 2011 there was some talk about re-badging the Captiva as a Buick (yeah, seriously) because they had a similar issue with a gap in the market, but the Buick Captiva did poorly in clinics and so didn't happen.

They tried a lot of things to increase Terranox production...first thing was to truck some chassis to Oshawa, ON for painting (which got them to eke out a little more production), then they reopened Spring Hill as a flex-plant (which could manufacture a lot of things) so Equinoxes either come from Ingersoll or Spring Hill (all Terrains come from Spring Hill).

One last interesting gap in the market US versus Canada---there are a couple of vehicles available in Canada which aren't available in the US...the Chevrolet Orlando (compact 7 seat SUV) and Chevrolet Trax (compact 5 seat SUV). The Trax is equivalent to the Buick Encore, but GM doesn't think that either will do well enough in the US to bother or (more probably) will cannibalize the business. Also, compact 7 seat SUVs for 19,900 are really really popular in Canada--much more so than here...the Mazda 5, for instance, sells 5x more in Canada than in the US.

Likewise, the Chevrolet SS (Holden Commodore/Pontiac G8) will only be available in the US.
 
One Rental Fleet Only Car That Comes to Mind Is The Yaris

By Toyota.

At least here in NYC a bulk of Hertz, National, Alamo, Avis, etc... car rental fleets were GM and Ford offerings. That changed during the auto makers upheavals and bankruptcy several years back, that left many car rental places with huge holes in their fleets.

Now you find lots of Toyotas, Nissans, Hondas, Fiat 500s, etc along with Fords, Chevys at al.

Personally like the offerings by Toyota (Camary, Matrix,) and Nissan (Altima, Maxim, Rouge,) and even Kia (the Optima is really schweet). Have driven the Fiat 500 to run quick errands inside the City and that is far as one would go. National and others in theory have Prius cars but good luck trying to find one.

Zip Car offers Audis and BMWs besides the general offerins from Ford and GM
 
The Yaris is available at any Toyota dealer. There may be some special fleet-only versions but the nameplate isn't fleet only. When it was introduced to the US as a replacement for the Echo it was only available as a three door hatch or four door sedan but a couple of years later they decided to sell the five door hatch here as well. A buddy of mine bought an early four door for his wife so she wouldn't have to drive either her Dodge Cummins crew-cab four wheel drive truck or their BMW M3 for local errands, with both of those vehicles being expensive to run and maintain. The Yaris has been reliable and economical; she even took it on a trip from LA to Oklahoma and back with two kids in preference to the BMW. It's not that she likes it better than the M3, but rather she saw no reason to need that level of performance just to sit at 75 mph on the interstate.

 

The Prius is one of the best selling cars in California now; they seem to have become a classless car like the original VW Beetle. I see them sharing driveways with S-Class Mercedes and wandering around bad neighborhoods alike. My sister once got one as a rental just because they had it on the lot. I've driven one, it's OK but the controls don't inspire confidence, especially the laggy brakes.
 
Have Driven A Prius Several Times

Aside from the fuel economy wasn't feeling the love. *LOL*

It was like driving a science experiment!

Took awhile to get used to shifting gears and that the putting the car into park shuts things off. However am here to tell you whilst waiting in slow traffic or at a long red light do *NOT* play around with the mode settings. Trust me I know! *LOL* There I was stuck on the approach to the on ramp of the SI expressway because couldn't figure out what one had done and how to restart the *#&@ Prius.

Being as that may the new hatchback Prius does look snazzy. However in this neck of the woods while Prius was a hot car now all you see are Mercedes Benz GL class. They have become the choice auto for hauling children to school and going to the country on weekends!
 
I saw some 2 door Chevrolet driving home & only saw the back of...

It was 2 door and silver and definitely not a Camaro or anything smaller (like a Cobalt, Aveo or Cruze)...

Wonder what it was (2 door Malibu or Impala?)...

Not a Corvette either; it had an Acura-like body, so I'm stumped, even searching on Google for it!

-- Dave
 
I like to try something different every time I get a rental.....

something I never had or driven before.....but may someday like to consider....it also depends on where I am going....but that falls under a status symbol, wedding, reunion, vacation....

I just had my Jeep in for service....and they gave me a new Nissan Frontier....although similar in size to the Jeep......a fun truck to drive, and nice to see different features from car to car...
 
Rental Vehicles

Very interesting thread! Thanks.

@ Carmine

Interesting comment regarding the 2014 Jeep Cheroke. Drove a 2014 Jeep Grand Cherokee as a rental to Omaha a couple of weeks ago - was very displeased with the responsiveness. It tended to lag and take off ridgidly and slowing - then suddenly would experience a burst of speed - all while keeping the accelerator pedal at exactly the same position (not a hard acceleration). The vehicle seemed to have a mind of it's own. Curious if the Grand Cherokee and regular Cherokee that you suggested are basically the same vehicle or if different mechanical designs? The 2014 Grand Cherokee got great gas mileage, but I didn't like it overall.

Have also recently driven one of the 2013 Ford small SUVs that IMHO handled very well, AC cooled extremely well (which is important to me), was also good on mileage. Am curious also to hear about some others' reactions to the new Ford Explorer? While looking more like the Edge, it appears larger, thus has my curiosity up? And of course, could I transport an appliance or two in the back, with the seats folded down or removed - is a major concern for me in selecting my next vehicle. My Town Car is ready for retirement or Sunday driving - still drives good, but 140,000 miles and I just don't trust it for long road trips anymore. Also have a large Ford Van, but unless I'm transporting a lot of people or appliances, prefer to leave it at home due to poor mileage. Any suggestions are appreciated.
 
@ oldskool:

First of all, Town Car... Nice! However not putting any effort into updating that platform, circa mid-2000s wasn't "a better idea"!

Second, I wonder if the Grand Cherokee you rented had some kind of problem? Not exactly unheard of in a rental vehicle, and I'm not aware of any complaints regarding non-linear throttle response.

Next, the Grand Cherokee and not-quite-available-yet Cherokee share nothing but a showroom floor. Different platforms, different drivetrains. In fact, the Cherokee will utilize a 9-speed transmission.

A friend's parents have both an Edge and a new Explorer. They like them both... And guess what? They're prior Town Car and Econoline owners!
 
Good Info

@circlew - thanks for the info re the Explorer; will be curious to hear if you have further insights about the vehicle and what kind of mileage you got after the road trip.

@carmine - that's too crazy re the former vehicles owned by current Explorer and Edge drivers. The Town Car is great to drive - but has been to the shop more than I would like; thanks for the info.
 
Back
Top