As a tail-end baby-boomer (born 1959), Sears was the top name in department stores as I grew up. They had it all: big stores in cities, "catalog" storefronts in even tiny towns---we had one in my town of 1,800---and they sold everything under the sun. Our household was the perfect example of the Sears dream. Nearly everything came from the retail giant: Clothing, appliances, carpet, tools, lawn mover, toaster, drapes, TV, radio. The combination of easy credit availability, competitive pricing, and an Amazon-like "we'll ship anything to you" marketing strategy was very enticing for middle class families.
Not so much, these days. Here's a slightly depressing article (for nostalgic boomers, anyway) on the state-of-the-brand in 2013.
Not so much, these days. Here's a slightly depressing article (for nostalgic boomers, anyway) on the state-of-the-brand in 2013.