The History of Hoover in Merthyr.

[hassney]

<span style="font-family: 'comic sans ms', sans-serif;">Hey gang... I came across this programme and thought this might be some interest for you guys to watch. Though I'm guessing some of you may have already seen this, but I thought I'd post it any ways  </span>

<span style="font-family: 'comic sans ms', sans-serif;">When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This is a story of Hoover in Merthyr. </span>

<span style="font-family: 'comic sans ms', sans-serif;">Hassney.</span>

BBC One - Red Letter Day, Hoover

Documentary about the story of Hoover and its relationship with Merthyr.

www.bbc.co.uk

 

[supermaticjames]

Not available to watch in Ireland

 

[hassney]

<span style="font-family: 'comic sans ms', sans-serif;">Oh bugger! Its only available on BBC iplayer at the moment buddy.   </span>

 

[matchboxpaul]

Sorry for those to which its not available but...

also see 'Business Nightmares with Evan Davies.

Episode 1 and the first subject of the programme is Persil Power washing powder. A really interesting watch...

BBC Two - Business Nightmares with Evan Davis, Doomed Designs

Evan Davis uncovers the stories of some of the world's biggest business mistakes.

www.bbc.co.uk

 

[matchboxpaul]

and also see episode 2 for details of the Hoover Free Flights fiasco...

BBC Two - Business Nightmares with Evan Davis, Marketing Mess-ups

Evan Davis reveals how marketing and PR plans can turn into commercial catastrophes.

www.bbc.co.uk

 

[matchboxpaul]

Hi Hassney.

Yep - seems that we have been spoilt for appliancy programmes recently.

The 'Red Letter Day' programme was a great view, as it want all about the Free Flights issue but also covered the history of the plant.
Had some very nice pieces of archive footage including the 5 millionth washing machine off the production line, in the form of a 3224 Keymatic...

 

[hassney]

<span style="font-family: 'comic sans ms', sans-serif;">Brilliant! Yeah that was the programme where I watched the Hoover free flight scandal. I did a search today to find out more information and the one I posted above was on TV in Wales recently. So done myself proud lol  </span>

 

[matchboxpaul]

If you are able to watch, deffo have a gander.

If you cant, apologies for teasing. I havent the foggiest how to make them legally available to you, otherwise I would.
Anyone any ideas?

Paul

 

[hassney]

Business Nightmare is on Youtube

<span style="font-family: 'comic sans ms', sans-serif;">Hahaha, I was gonna ask you the same thing mate...well Business Nightmare's is on Youtube...but can't seem to find "Red Letter Day" yet. </span>

 

[hassney]

<span style="font-family: 'comic sans ms', sans-serif;"><span style="font-family: 'comic sans ms', sans-serif;">Ah dam, duh, thought it was available on youtube, but takes you to another link! LOL</span></span>

 

[limitededition]

downfall of Maytag

If I remember correctly this was owned by Maytag at this time and instead of the ad reading a certain price point it said any Hoover, it is my understanding that inexpensive irons and vacuum cleaners were flying off the shelves. It cost Maytag millions as the British goverment made them honor the ads. Thirty five pound Vacuum and you got a Two Hundred pound airline ticket. As you can see they needed help then.

 

[hassney]

The links are due to expire

<span style="font-family: 'comic sans ms', sans-serif;">hey gang, just letting you all know that the link's above are about to expire on iplayer, but can catch the footage in the new post by clicking on the link below or on www.youtube.com/hasszanussi </span>

 

<span style="font-family: 'comic sans ms', sans-serif;">Hassney.  </span>

The Laundry Lab: TV Documentary's on Persil & Hoover

Hey gang, many of you know last week I posted The History of Hoover in Merthyr. I knew many of you couldn't get access to BBC iplayer (due to different region's) and I've managed to get hold of these programme's. For those of you who might of missed the shows, here's your chance to catch up...

www.automaticwasher.org

 

[robliverpool]

Cheers for the link, have never seen that programme before but do remember the free flights offer at the time and all the hassle people were having

 

[hassney]

Robliverpool

<span style="font-family: 'comic sans ms', sans-serif;">No worries mate </span>