spiraclean
Active member
Compare the earliest Beko products that arrived here in the 90s against today's offerings, and you probably wouldn't believe it was the same company. As has already been mentioned, the brand has become very well established, and gone on to capture a fairly large slice of the UK market. Helped along in no small part, I wonder, by some of the older brands no longer making a product anything like those they became renowned for.
Beko is not an "aspirational" brand, that niche has already been been cornered elsewhere. The product range runs from entry level to mid-price, with more emphasis on the latter in recent years. Here they compete against the likes of Hoover, Hotpoint and Zanussi/Electrolux. The closest US equivalent for comparison's sake would probably be Frigidaire or GE, if that helps give an idea of where it sits in the market.
At the moment I have a Beko fridge freezer and a Grundig heat pump dryer (Grundig being the TOL Beko sub-brand). Previously I had a Beko condenser dryer which pumped out 8-10 loads every week for five years without issue, and still ran like new when I sold it on. No complaints here, they've all far exceeded my expectations.
Beko is not an "aspirational" brand, that niche has already been been cornered elsewhere. The product range runs from entry level to mid-price, with more emphasis on the latter in recent years. Here they compete against the likes of Hoover, Hotpoint and Zanussi/Electrolux. The closest US equivalent for comparison's sake would probably be Frigidaire or GE, if that helps give an idea of where it sits in the market.
At the moment I have a Beko fridge freezer and a Grundig heat pump dryer (Grundig being the TOL Beko sub-brand). Previously I had a Beko condenser dryer which pumped out 8-10 loads every week for five years without issue, and still ran like new when I sold it on. No complaints here, they've all far exceeded my expectations.
