spoodles
Well-known member
Following the tip off from paulc in the Aldi thread, I popped into a Somerfield and found the new Ariel Concentrate.
First impressions - the bottle is awful, just the old Ariel Handwash bottle, with a bizarre shaped dosing ball! Odd to see one at all on a concentrate.
Smells and looks like regular Ariel, but thicker maybe. Seems to wash and rinse better than Persil S&M, just like regular P&G liquids.
It all seems a bit half-hearted from P&G though. Can't see this stuff being a threat to the Unilever products. (the Fairy Non-bio concentrate comes in a blue bottle)
Here's a photo:

First impressions - the bottle is awful, just the old Ariel Handwash bottle, with a bizarre shaped dosing ball! Odd to see one at all on a concentrate.
Smells and looks like regular Ariel, but thicker maybe. Seems to wash and rinse better than Persil S&M, just like regular P&G liquids.
It all seems a bit half-hearted from P&G though. Can't see this stuff being a threat to the Unilever products. (the Fairy Non-bio concentrate comes in a blue bottle)
Here's a photo:
