I have a lighted sign similar that. Mine doesn't have the outlined inset on the clock face.
The original clock mechanism on mine was electric, had a VERY long stem and was mounted to the rear of the case so the backlight didn't cast a shadow from the mechanism as would occur if it was mounted to the front panel. The clock on mine had gone bad, the only choice was to replace it with a battery clock mechanism mounted to the panel so there is a shadow now.