Yes P&G was paying
and they still pay that way. Reminded me of a work flashback. The area of a store when you enter and see the giant displays of add and sale items, or those they want to push for the week, month, or 3 day sales is called the image area. I forget if it was P&G, or the other big maker then, but it was one of them. Not Lever bros. One of our then family owned company executive relatives cut off his nose to spite his face when a rep. from that Company upset him by asking why an item wasn;t displayed in the image, or on an aisle end cap when they were paying for it. Well we didn't see that companies products displayed there for 6 months, so they obviously were not paying for it, however, who knows what the losses were by not.
Years later, at a grand opening set up which I was part of the crew for in my perishable dept., the same person didn't like the shelf set up arrangement for pickes, and swiped his hand accross the shelf full of glass jars of Heinz to the floor. Of course, again, a rep. was there. He had taken part of the space allotted for the Vlasic pickle co by mistake, he claimed.