1964 Full-Line Maytag Brochure -

[swestoyz]

Hey Gang -

Portions of this brochure has been posted by members previously - now here is your chance to enjoy dreaming of making a purchase of a brand new 1964 Maytag - with the full-line brochure! If only those days weren't just a distant memory for some of us - to others (like myself) we can only enjoy those idealism's with instruments such as this campy brochure. Enjoy the next 15 pages!

Ben

 

[swestoyz]

"One Button Custome De Luxe Automatic"

One button says it all....

Notice they are using an A700 for the bleach shot.

 

[swestoyz]

I'm not sure what is believable with this shot - the father listening to the portable radio - or the look on her face!

 

[swestoyz]

"Over 15 millon Maytags have been sold"

Not sure why they called both the A702 and the A902 the 'Custom De Luxe' Models. Maybe Frigidaire stole the rights to Custom Imperial ;-)

 

[swestoyz]

Were birthday parties really like this?

Also - what in the heck is the youngest daughter riding?

"Mmmmm, this pipe tastes so good!"

 

[swestoyz]

Super Highlanders.

Anyone for a ride on the sled?

 

[swestoyz]

Hum, I think the oldest daughter is going to turn out just like mommy.

Super Highlanders - btw.

 

[swestoyz]

Ah - the Highlanders. Love these machines - time filled.

Where can I get shorts like that - and is that kids arm broke?

 

[swestoyz]

Great shot here. Two things - where in the heck are the multiple sugar-laced two-liters of soda - and the bags of Lay's chips?

Oh I forgot - most folks made their own food in 1964.

 

[swestoyz]

Ah - the Maytag Combination Washer - Dryer. Dream machine!

Not sure if she is waking up to do laundry or going to bed. Suspect that she won't be sleeping soon - once that machine goes into spin cycle - the whole house will be'a shakin'!

 

[swestoyz]

Timeless

This is the bread and butter of Maytag. RIP - November 22nd, 1983.

 

[swestoyz]

Everyone loves this shot!

 

[swestoyz]

"Why Dependable Maytag is your Best Buy..."

Hell will freeze over before Whirlpool decides to bring this back!

 

[swestoyz]

HOH Propaganda.

This is the only place in this brochure where the DE750W is mentioned as a marketable item (vented or non-vented).

 

[swestoyz]

Specs - including the Combination.

I'll take an A902 and DE750W in Turquoise - please!

 

[swestoyz]

Back Cover

Thanks for traveling down memory lane!

Ben

"THE MAYTAG COMPANY NEWTON IOWA"

 

[gadgetgary]

And thank you Ben for posting

Absolutely FABULOUS~!

 

[brettsomers]

Loved it. This is just what i like. Thanks Ben.

I wonder what the one from the deep tub intro was like?

 

[rickr]

Thats cool Ben! Thanks for posting all that! Larger families drank Kool-Aid in the summer back then.We never had soda pop or chips at our house unless my parents were hosting a party. Then us kids got the left over snack items the next morning. I think it was like that for most families that had more than a couple kids. (we had four) The mothers tried to make the most of the grocery dollars, so snacks and sodas were seldom purchased. Lots of Kool-Aid ,iced tea, crackers, and cookies from scratch though.

Wonder what dad was smoking in that pipe..... Oh yeah, the weed came a few years later. Like around 1966.

Sure is a "baby boomer" sales flyer. I am sure that is what the marketing people were targeting with "the family" shown in every page.

 

[tlee618]

Ben, that was so fun! Thanks for sharing it. Loved the pictures!!

 

[mickeyd]

Gee, Ben, that's tremendous. Thank You

Never knew that Maytag offered a soak to wash. What a surprise! Wondering how they introduced the second dose of soap. Was there a water flushed dispenser like the LK's, and did this feature last? Really stunned to learn this. Wow, how neat. Hope to hear and see more about this.

Rick: Spotted the Kool-aid immediately, too. And yeah that, too was before Electric Acid Kool-aid.

Geoff, isn't it odd that they never mention or show the famous monster pump on the Wringers?

Again, Ben, thanks, what a great bedtime read!

And now to dream of washing machines hmmmmmmm and a Tag with auto soak&soap zzzzzzzzzzzz and BEER says Homer Simpson.

 

[launderess]

Pop and such was not only expensive, in some cases entirely alien to our parents, depending upon when or how they were brougth up. My parents insisted pop was not good for you, neither was too much of any other sweetened drinks. Soda was rarely in our home,unless like the above poster there was some sort of event such as a BBQ or party, and even then Mama sat on our chests (how many of those have you had today?)

Iced tea and lemonade were more common during the summer. However at meals we children had the usual trinity of milk, water and perhaps orange juice ( the last mainly with breakfast and lunch).

Kool-Aid in the tiny unsweetened packets wasn't that bad, however the pre-sweetened stuff could put one into insulin shock! Anyone remember the film "House Party" where the kid is making Kool-Aid, pouring half a five pound bag of sugar into the pitcher? *LOL*

 

[launderess]

Ahh Maytag America

Before Vietnam, Watergate, the Sexual Revolution, Civil Rights and other mayhem of the 1960's and 1970's.

Life was good in those post war years! A man was king of his castle, and wifey got lots of new appliances to play with as compensation for being kicked out of the workforce when the boys came home. *LOL*

Now if one only had a time machine to go back and nab a few of those wonderful machines, MIB!

If you walked around Newton,Iowa then telling Maytag people one day the company would be owned by Whirlpool, you'd probably have been run out of town on a rail, if not tarred and feathered first.

 

[phillygrl]

Thanks!

Thanks for the memories. Love the pitcher of Kool-Aid. That was such a treat back then, especially at the big back yard barbeques my family had. Gee, I even got to make the California dip with Lipton's soup. Chips and dip, such a great occasional pleasure back then. We never bought dip at the supermarket. Thanks for the fun.

 

[laundromat]

"Those were the days"now far,far away and long,long ago.So sad.

 

[bajaespuma]

Thank you so much!

There's a special place reserved in Heaven for people who save and post catalogues.

 

[bajaespuma]

Thank you so much!

There's a special place reserved in Heaven for those who post catalogues!

 

[danemodsandy]

Little Red Riding Toy:

"Also - what in the heck is the youngest daughter riding?"

Ah, you weren't around back then, were you?

What the little lady is riding is a Huckleberry Hound riding toy, based on the Hanna-Barbera cartoon character. The red colour threw me for a minute- in his cartoons, Huck was blue, but we didn't know that until we got colour TV's, which is probably why a toy manufacturer could get away with making him red. The little snap-brim hat and the bow tie around his neck are the giveaways. I'm including a Wikipedia link to Huck's page.

"The biggest show in town is Huckleberry Hound
For all you guys and gals.
The biggest clown in town is Huckleberry Hound
With all his cartoon pals.

It's Huckleberry fun, it's for everyone,
So come on, gather 'round.
Get yourself all set,
Turn on your TV set
For Huckleberry Hound.

That oh, so merry, Chuckleberry,
Huckleberry Hound!"

http://en.wikipedia.org/wiki/Huckleberry_Hound

 

[hoover1060]

beautiful!

My mom's first Automatic was an A702, of which I still have the control panel to this day!

 

[gyrafoam]

Thanks Ben, that is a wonderful read!