grwasher_expert
Well-known member
While exploring an old house in my neighborhood,I came across a very old american Finish powder box.Maybe somebody had brought it from the USA many years ago.It is unopened with the powder still inside, but the content is as hard as a stone.I took it to my home for further investigation.As I found online this packaging is from the 60s.I've taken some photos to upload(in one of them I compare it with today's Finish).Along with the finish,I also found some other dishwasher detergent boxes like Cascade.Since then I've been a little confused about the history of "Finish" brand.As i know,"Finish" was named "Electrasol" in the USA until 2009.Only in the UK the product was always sold as "Finish"(in most European countries it was Calgonit until 2009)So how can this American product exist with today's name ,50 years ago?I also found out that it wasn't manufactured by Reckitt Benkiser like today's finish but from a company called "Economics laboratory inc." based in St.Paul Minesotta(maybe it's today's Ecolab?).So I suppose that
-the product was launched by another company somewhere in the 50s-60s under the name "Finish"
-Some years later,maybe in the 70s Benckiser company acquired the brand name and renamed it to "Electrasol"
-In 2009 it was renamed to Finish again as a part of Reckitt Benckiser's strategy of renaming its dishwasher detergent to "Finish" worldwidely
Am I right?If there is an American who knows about the brand's history, let's give us some more information.






-the product was launched by another company somewhere in the 50s-60s under the name "Finish"
-Some years later,maybe in the 70s Benckiser company acquired the brand name and renamed it to "Electrasol"
-In 2009 it was renamed to Finish again as a part of Reckitt Benckiser's strategy of renaming its dishwasher detergent to "Finish" worldwidely
Am I right?If there is an American who knows about the brand's history, let's give us some more information.





