Hoover 0307
It is hard to over estimate the influence the effect of this simple little machine. Wringer style washing machines had certainly existed long before WW2 in the UK but they were both large and expensive. During the 1920s and 1930s there was a huge increase in home ownership but a great many of these homes had small kitchens (typically around 9ft x 7ft) which made accommodating a machine difficult. And it was more easily possible employ a maid or a "daily" to help out.
But in post war, cash strapped Britain the situation had changed. Not only were dailys had to get (and good ones even harder) but the housewife had changed too. A great many of them had jobs during the war which took them out of the house and widely broadened their horizons and the durdgery and sheer boredom of housework must have seemed more of a prison sentance than a life as women were expected to return to the domestic life. Hoover had been a trail blazer before WW2 in one aspect of domestic drudgery - the vacuum cleaner not so much of the large models (700/800/150/26 style series) but in the lower cost but just as efficient smaller Junior cleaner - the number of these which still appear each week on ebay is a testamanet not only to their longevity but also their popularity - "Hoover" is a verb in UK English for a reason.
And so, just after WW2, along they come with a simple washing machine, relatively simple and certainly smaller than the competition, but also more affordable - not only creating the aspiration but making it achievable - either for those who wanted to buy outright or to buy "on-time". And also with a name of quality, carried over from the vacuum cleaners. And it would fit right in to those small, middle class British kitchens - exactly the market they were aiming for - with no trouble at all.
It was an established design (and I have heard two stories of how "Charles Colston "discovered" it but my belief is that it was in the mid 1930s rather than post war)and I have no doubt that Hoover (as did others) would have received considerable financial support from the government to build in Wales (and also the previous year in Scotland where they made the motors) and thus provide employment (and they were, apparently, a good employer) for workers where the old industries were starting to decline.
Their established sales force of salesmen and demonstraters swung into action alongside an extensive marketing campaign not just to create a niche market, but grab a major sector of it. This little machine was the foundation of all that came after including 30+ years of Hoovermatics sold all over the world. Yes, they had their limitations, particularly with tangling, but they had the name and they had the market and it was a much higer margin product than the automatics that came after.
So let's tip our hat to this simple little machine, and the vision and drive of Charles Colston to see just how perfect it was for the market at the time
Al
https://www.youtube.com/watch?v=mvxWv03tiEs
https://www.youtube.com/watch?v=9N5DEOYlZAg
https://www.youtube.com/watch?v=ZdtaLMjQdEI
https://www.youtube.com/watch?v=9Jd6iSDSnR8