After the White-Westinghouse days, anything - and I do mean anything is an improvement, but I'm reminded of the disaster of selling jeeps in countries where the term Pajero does indeed call to mind the image of rugged men driving stick...
Frigid Ire...well, we shall see.
I miss the crown, I miss the quality, I want thumpers back. In PANK!
There was an item posted on this a while back. I know if it were up to me, I wouldn't have approved a logo that contains a red triangle resembling the symbol for hazard lights or the the reflectors warning of a stalled big rig.