A cryptic email from Polaroid

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joeekaitis

joeekaitis

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With an equally cryptic image.

 

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Recently, they've been circumspect about bringing back peel-apart film but it's possible the apple (which has a peel) could be hinting that they may have changed their mind.  The emphasis on "analog" rules out some sort of alliance with Apple, even with the bite on the same side of the fruit.

 

Stay tuned.
 
Someone bought the Polaroid name 20 years ago. They have been branding all sorts of things with the name, TV. radios, digital cameras, and even instant Polaroid cameras, etc.
My guess would be it's a new instant camera, but who knows.
 
 

The company making Polaroid analog cameras and film is the direct descendant of The Impossible Project, the company started by Florian "Doc" Kaps to bring back integral film for Polaroid 600 and SX-70 cameras as well as i-Type film for the new cameras with internal battery power.  It took a while for them to acquire the intellectual property rights to finally call themselves Polaroid (previously Polaroid Originals and before that, Impossible and The Impossible Project).  Ironically, Florian Kaps wields a folding Polaroid pack film camera throughout the documentary "An Impossible Project".

 



 

Speculation keeps simmering that they and Fujifilm may reintroduce peel-apart pack film.

 

Time will tell.
 
I never cared for Polaroid instamatics. The quality was horrible, and the prints didn't age well at all. Always stuck to 35mm.

I went digital for cameras in 2004, and have never looked back. No more paying to develop film, just to find out you took some lousy pictures! I also prefer to view my pictures on a 27" monitor (or bigger), rather than a small 4x6 print. My wife still likes to print them for photo albums, and it's usually only 10 cents a print.

Went digital for music as well, back in '82 or '83 when CD's came out. No more hiss, clicks and pops.

The reason I mention audio, is I remembered there were Polaroid branded turntables a few years back. Maybe they have a new model coming out?.

I like digital, can't imagine going back.
 

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