A Dutch newspaper ad with a 1957 Frigidaire Unimatic in it

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support AutomaticWasher.org:

foraloysius

Well-known member
Silver Member
Joined
May 21, 2001
Messages
12,814
Location
Leeuwarden, Friesland, the Netherlands
Robert’s thread about the introduction of automatic washers in the newspapers made me have a look again at the Dutch archives. I have posted a few threads with Dutch ads in the past. The first ads are from 1953. I looked a bit furder and much to my amazement I found a 1958 advertisement with a 1957 Frigidaire Unimatic in it. Apparently this model was sold in the Netherlands.
 

Attachments

  • IMG_0218.jpeg
    IMG_0218.jpeg
    569.6 KB
  • IMG_0218.jpeg
    IMG_0218.jpeg
    881.3 KB
I have no idea how many Unimatics were sold here. This is the first time I have seen an ad with this machine. Actually the same ad turned up a few times more, also in 1959.

Westinghouse frontloaders are the most advertised American washers. But GE and Bendix were sold here too in the fifties. I never saw those on auction sites so finding a Unimatic here would be a real miracle.
 
I bet that 50Hz Unimatic would dry even faster if run on a 240 volt 60Hz supply. ;)

I wish the US would had gone to 220 volts at some point. If not 60Hz, 50Hz would have worked too but as long as it was somewhere between 220-240 volts. Preferably derived via two hot conductors but thats just me.

220-240 volts would have allowed for high powered heaters in front load washers and dishwashers making for faster, more efficient front load washers. Including the possibility of cold only hook ups. Appliances like dryers, stoves and ranges would be simpler by not having 120 volt components. And of course none of that grounding through the neutral stuff would ever have been likely.

FWIW, this is how I imagine an electrical panel in the US if everything was all 240 volts. 20 glorious double pole breakers 🤩

(Click to enlarge the pic)
 

Attachments

  • 2 pole panel.jpg
    2 pole panel.jpg
    267.6 KB
I bet that 50Hz Unimatic would dry even faster if run on a 240 volt 60Hz supply. ;)

I wish the US would had gone to 220 volts at some point. If not 60Hz, 50Hz would have worked too but as long as it was somewhere between 220-240 volts. Preferably derived via two hot conductors but thats just me.

220-240 volts would have allowed for high powered heaters in front load washers and dishwashers making for faster, more efficient front load washers. Including the possibility of cold only hook ups. Appliances like dryers, stoves and ranges would be simpler by not having 120 volt components. And of course none of that grounding through the neutral stuff would ever have been likely.

FWIW, this is how I imagine an electrical panel in the US if everything was all 240 volts. 20 glorious double pole breakers 🤩

(Click to enlarge the pic)
The North American electrical system and grid is a lot more flexible, can have 120v in your home and have 240v at your disposal when extra power is needed.

Certainly a lot safer since higher voltages carry more current which is no good in regards to safety and so forth.

Oh, most homes in the US have 200 amp service which leaves one with a lot of power at your disposal, pun intended.

Not to mention, higher powered appliances encourages one to be wasteful since there’s more power available. When you only have 120v available with 15 amps available, forced to be mindful in regards to power consumption.
 
The North American electrical system and grid is a lot more flexible, can have 120v in your home and have 240v at your disposal when extra power is needed.

Certainly a lot safer since higher voltages carry more current which is no good in regards to safety and so forth.

Oh, most homes in the US have 200 amp service which leaves one with a lot of power at your disposal, pun intended.

Not to mention, higher powered appliances encourages one to be wasteful since there’s more power available. When you only have 120v available with 15 amps available, forced to be mindful in regards to power consumption.
I once had an argument with chicken farmer in Delaware, who insisted he'd been "an electrician all his life". He was certain that a 220V air conditioner was less expensive to run, because they drew less amps. I attempted to explain that the power company doesn't charge for amps, it charges for watts. Since we were looking at a 14,000btu 110V air conditioner at the time, I told him that unit was absolutely less expensive to run than a 220V equivalent, which would likely have pulled close to 2,000 watts... we nearly came to blows. (ok, hijack over with!)
 
The North American electrical system and grid is a lot more flexible, can have 120v in your home and have 240v at your disposal when extra power is needed.

Certainly a lot safer since higher voltages carry more current which is no good in regards to safety and so forth.

Oh, most homes in the US have 200 amp service which leaves one with a lot of power at your disposal, pun intended.

Not to mention, higher powered appliances encourages one to be wasteful since there’s more power available. When you only have 120v available with 15 amps available, forced to be mindful in regards to power consumption.

Why would you need 120 when 240 can and will work for everything as already proven everyday across 90% of the world?

Being able to drive more current through any given resistance means short circuit and ground fault current has a greater probability of being above a circuit protective device's minimum threshold. Higher currents result in substantially faster opening of circuit breakers and fuses.

And not to get to technical, but since any given device is now drawing half the current at double the voltage there is a good chance the breaker or fuse will match that. A 10 amp breaker has a much lower minimum pickup threshold than a 20 amp breaker.

A 240 volt system gains at least 4x fault sensing acuity.

120 volts had forced front load washers to draw from a storage tank where as it has been proven that heating the water in the machine is more efficient over-all.
 
Wow that 1956 ad you posted Louis, seems like the 1950-1954 model design was still being produced in the Netherlands as late as '56.

I posted that image into AI and had it translated...

THIS IS THE AUTOMATIC WASHING MACHINE FRIGIDAIRE

All you have to do from now on:
SET ONE SWITCH ONCE

Frigidaire quietly takes care of the rest:
  • washes without wear
  • rinses everything completely clean
  • dries as if air-dried
All in one easy motion! Let Van Boxtel tell you everything about this masterpiece from General Motors. Let Van Boxtel demonstrate Frigidaire.

You will see that, without wringing, without rubbing (thus without wear), your laundry will be thoroughly clean. You will be amazed at how little work Frigidaire saves you — in less than half the time it used to take!

FRIGIDAIRE AND VAN BOXTEL — these two names are your double guarantee.

VAN BOXTEL

For 50 years known for reliability, craftsmanship, and service
 
The Frigidaires sold overhere were probably imported from the USA like other American whitegoods.

Frigidaire was especially well known here for their fridges. The Dutch word “koelkast” wasn’t used much. A lot of people used the name Frigidaire (pronounced in French!) for the product, even when it was another brand.
 
Back
Top