A New Detergent in UK... Ava

[rolls_rapide]

I noticed these on sale, apparently exclusive to Home Bargains stores.

They're made by Reckitt Benckiser (of 'Vanish', 'Finish', 'Dettol' fame).

I have tried the powder. It seems to flow quite freely. Suds are minimal even with 100ml of the stuff.

Fragrance reminds me of a woody/smokey men's aftershave. I keep thinking of the 'Ultraviolet' aftershaves.

I think it must have some silicone lubricant in the formula, as the drum of the machine rotates very freely by hand. The plastic drum lifters seem to have a slippy residue too.

I couldn't find a UK ingredient list, only the German and Austrian ones appear to be close. The formula is allegedly for Colours, but with oxygen bleach, yet minus the TAED activator, and no optical brighteners.

I'd say comparable to the likes of P&G's Daz - especially the doctored, watered down versions of Daz powder.

 

[donprohel]

"Ava come lava!"

("Ava: how well does it wash!")

Ava was a historical Italian brand of the sixties made by a company called Mira Lanza (merger of the companies Mira and Lanza) strange to see it resuscitated for the UK market

 

[rolls_rapide]

Ingredients for the Colour Powder

I copied this from the German ingredients list.

It seems to have TAED after all (oops! my error). But only two enzymes (subtilisin, lipase). No sign of optical brightener.

Three silicones (dimethicone, and two doses of polydimethylsiloxane) which probably accounts for the much reduced foaming and slippery feel. The slippery feel seems to be present on clothing too, since socks now slightly slip and 'squeak' in shoes!

Sodium sulphate seems to be the chief ingredient. I thought that such non-functional fillers were supposed to be greatly reduced?

Sodium Sulfate

Sodium Carbonate

Zeolite

Sodium C10-13 Alkyl Benzenesulfonate

Sodium Carbonate Peroxide

Aqua

Alcohols, C10-16, ethoxylated

Sodium silicate

Sodium Palmate

Tetraacetylethyleendiamine (TAED)

Cellulose gum

Copolymer of 1-vinylimidazole and 1-vinyl-2-pyrrolidone

Parfum

Tetrasodium Etidronate

Dimethicone

Sodium Diethylenetriamine Pentamethylene Phosphonate

Subtilisin

Linalool

Polydimethylsiloxane

Polydimethylsiloxane

Lipase

Colourant

BHT

 

[hoovermatic]

I saw this in Home Bargains on Sunday. I couldn't work out if it was a detergent or stain remover because it was displayed with the Vanish and other related products whilst the washing powder/liquid/pods were at the other end of the aisle.