If no one else has used the term "xerox" as a pejorative verb, i.e.: replacing a potentially timeless and universally recognizable logo with something patently forgettable as Xerox did a few years ago with the red X-ball, let me be the first.
Behold the old and new ALDI logo.
The vibe I get: a conversation in the Art Department at the dawn of desktop publishing, circa 1980s . . .
"Larry's not gonna like this. He's our best airbrush artist but now we can do gradients on the computer! And without the fumes!"
The puffy stylized A wouldn't look out of place on an athletic shoe, while the font suggests a make of car from a former Soviet Bloc country.
Won't make me stop shopping there. Your thoughts, world?
Behold the old and new ALDI logo.
The vibe I get: a conversation in the Art Department at the dawn of desktop publishing, circa 1980s . . .
"Larry's not gonna like this. He's our best airbrush artist but now we can do gradients on the computer! And without the fumes!"
The puffy stylized A wouldn't look out of place on an athletic shoe, while the font suggests a make of car from a former Soviet Bloc country.
Won't make me stop shopping there. Your thoughts, world?
