IIRC, when 1st Lady Jackie Kennedy, moved to the White House, one of her "requests" was to get rid of everything "Mamie Eisenhower" PINK. I hate it when i can not locate a documented source. As Frigilux posted by 1963, ecology and earth tones where already buzz words. In the mid 1960's the "new adults" associated pink / turquoise/pale yellow with their parents homes. It was not at all unusual at that time to go to someones home with a new appliance in "coppertone, and as soon the "other failed" they planned to purchase/upgrade it in coppertone. Of course both first Ladies where furnishing the living quarters with what was available and in fashion, at the time. Most retailers including Sear's kept their color hues so you would get the best color match with their product. Including the Toast and Platinum, "in house color's". Our local c's list is overflowing with black appliances most people want stainless now. alr