In general tablet and liquid formats are now dominant here. You often won’t find powder at all in a lot of smaller stores unfortunately.
Just looking at Tesco, €4.00 for 2.6kg of their own brand powered detergents, colour, universal or non bio. That’s 40 washes.
You’ll definitely find the large format packs of most products in larger supermarkets here, often on promo. However, you need to go to bigger stores, usually in the suburbs / on the edge of towns. A lot of the places encountered by tourists in town centres are very compact and relatively expensive semi convenience formats, but I think that’s the same everywhere in Europe really.
Dunnes have similar, but I can’t say I’ve tried any store brands recently.
Ecover is still way over priced here relative to some markets. They’re popular enough, especially their Zero version, but mostly focused on liquid products too. You’ll also usually find Method, sometimes R&B’s Botanical Origins, and a few other eco brands and also a couple of the supermarkets do their own label eco products. Dunnes tends to stock an Italian brand called Winnis
https://www.winnis.it/en/ which is pretty good.
SuperValu usually has a fairly wide range of eco detergents from smaller brands. It’s a more upmarket store in moss cases anyway. They tend to stock Tru Eco and Lilly’s both of which are Irish brands. You’ll usually find Bio D, sometimes Frosch or Seventh Generation etc too. Kinda depends on the store focus, some are hugely into stocking whole foods and eco products, others less so.
M&S also has a significant enough presence here, and carry some interesting own brand household products and detergents, but they’re not at all cheap. Have tried them with good results but nothing that I found amazing.
Unilever have also taken Persil over to using plant based ingredients and recycled packaging and not as version, the whole brand is not eco focused.
Dunnes:
P&G liquids
Ariel Liquid (colour, universal etc) €13.99 - 70 wash
Fairy 1.89 litre 54 wash €11.00
Bold (several fragrances) 1.99 litre 57 wash €11.00
Daz 1.7 litre 49 wash €7.50
Unilever:
Persil (bio, non bio and aloe vera) - 1.43 litre 53 wash €9.00
Persil colour protect - 1.43 litre 53 wash €10.00
Surf (lots of fragrances) 80 wash €13.00
It’s rather unfortunate that Henkel doesn’t enter this market. We’ve no Henkel or Colgate-Palmolive laundry products at all here. It’s totally dominated by P&G and Unilever.
On dishwashing detergents, it’s very much Finish or Fairy (P&G) with some presence of Sun (Unilever)
Other than that it’s eco brands and store brands.
Henkel is present for other products like you’ll find household cleaners, toilet cleaners etc but they’re definitely not the main brands. Mostly they seem focused on products like adhesives and so on.[this post was last edited: 6/29/2022-08:38]
