Hurricane
Hurricane detergent and Fluffy fabric softener used to be made by an Australian owned company called Campbell Bros, hiowever they sold their detergent business to Colgate-Palmolive a few years ago so both brands are now made by C.P it is not a premium brand and personally I would rank it a bit below Surf and Spree and would not buy it really, just a personal choice.
Arrrooohhh, is it the normal Spree you are using or the Spreematic?, I havn'e used the matic one but at the moment I am using the standard concentrate in fresh breeze and I find it is not too bad,seems to clean okay and has a nice clean fragrance,although I must admit I don't think I would make it my 1st choice.
Bongobro,
The dirt is good campaign was run by Omo here in Australia,and funnily enough I e-mailed Unilever Australia some time ago and asked them about Persil and they informed me that Omo is indeed Persil here and in New Zealand,the same Omo packets are called Persil, so I guess you could also say one man's Omo is another's Persil.
P.S. Arrrooohhh, I totally agree with you about fabric softener yeecchhh!.