For 1968 goes to:
I *LOVE* this!
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I *LOVE* this!
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And The Award For The Most Campy Laundry Detergent Commercial
- Thread starter launderess
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Was I in GB8 too long last night?
P.S.
Ms. Worley is still around and very active in the entertainment/Hollywood scene.
en.wikipedia.org
Ms. Worley is still around and very active in the entertainment/Hollywood scene.
Jo Anne Worley - Wikipedia
Ma had
a flirtation with Bold. It worked well, and it smelled really good.
Thanks, Laundress.
Lawrence/Maytagbear
a flirtation with Bold. It worked well, and it smelled really good.
Thanks, Laundress.
Lawrence/Maytagbear
Bold Commercial
Proctor & Gamble always had campy ads for Bold, with women singing about the way Bold gets clothes bright. (Disclaimer: My mother used Bold for years; it was the only detergent she allowed in our Kenmore automatic! Me, I preferred Ajax!)
The JoAnne Worley (God, I love the woman!) spot Laundress displayed appeared on a 1968 episode of "The Mothers In Law," which was sponsored by P&G. (It's in my commercial collection, along with a 60 second version of the same ad that originally aired on "The Smothers Brothers Comedy Hour.")
Speaking of "Laugh-In" stars doing spots, Lily Tomlin also did an ad for All detergent, where she wore a dirty shirt and the set filled up with water as she added the All ("now with bleach, borax and brighteners") and the shirt came out clean! From what I remember, the FTC wasn't too happy with Lily as a human agitator and the spot was eventually pulled.
Proctor & Gamble always had campy ads for Bold, with women singing about the way Bold gets clothes bright. (Disclaimer: My mother used Bold for years; it was the only detergent she allowed in our Kenmore automatic! Me, I preferred Ajax!)
The JoAnne Worley (God, I love the woman!) spot Laundress displayed appeared on a 1968 episode of "The Mothers In Law," which was sponsored by P&G. (It's in my commercial collection, along with a 60 second version of the same ad that originally aired on "The Smothers Brothers Comedy Hour.")
Speaking of "Laugh-In" stars doing spots, Lily Tomlin also did an ad for All detergent, where she wore a dirty shirt and the set filled up with water as she added the All ("now with bleach, borax and brighteners") and the shirt came out clean! From what I remember, the FTC wasn't too happy with Lily as a human agitator and the spot was eventually pulled.
Red, Red, Red; I mean exactly what I said..
Oh have done it now; that song will be running through my head all day at work! *LOL
Just love it! It's dramatic, catchy and so powerful all at once.
Have a vintage box of Bold in my stash IIRC is just the same as in the commercial, now were is my red track suit? *LOL*
Oh have done it now; that song will be running through my head all day at work! *LOL
Just love it! It's dramatic, catchy and so powerful all at once.
Have a vintage box of Bold in my stash IIRC is just the same as in the commercial, now were is my red track suit? *LOL*
dirtybuck
Well-known member
MikeS
Could this be the Lily Tomlin commercial you speak of?
Could this be the Lily Tomlin commercial you speak of?
That "Bold" Sweat Shirt
If you look carefully Ms. Worley does not pull the sweat shirt over her head (that would mess her coiffure), but it is already over head and folded in such a way she is merely holding it over her head.
Wondered how she got that thing over her trademark (and very 1960's) big hair mass of curls without mussing that headband much less anything else.
If you look carefully Ms. Worley does not pull the sweat shirt over her head (that would mess her coiffure), but it is already over head and folded in such a way she is merely holding it over her head.
Wondered how she got that thing over her trademark (and very 1960's) big hair mass of curls without mussing that headband much less anything else.
angus
Well-known member
Didn't she do a Bold commercial for the color green as well? Not sure if I am hallucinating but for some reason I remember that.
During the mid 60's my mother also switched over to Bold because of its regulated suds - she preferred Oxydol or Cheer but felt Bold was "safer for the machine" and did a good job with a nice scent. The other funny thing I remember was that when Bold was first introduced in 1965, many neighborhoods were treated to a representative delivering sample size boxes with a nice orange "Bold" measuring cup. Our particular neighborhood in Brooklyn didn't see any of those, but relatives in other parts of the borough got them and they were in everyone's laundry room when we moved to Connecticut (I checked). I have found some at estate sales and scooped them up along with some Cheer measuring cups and one or two of very elusive Tide cups. Not to get off topic, but I also accumulated a few Tide, Cheer and Oxydol measuing scoops form the early 80's. For a while, these were included in the 10lb Home Laundry Sizes of those detergents. They were different than a regular measuring cup since the handle stuck straight out perpendicular to the cup much more like a scoop than a cup.
I guess P&G got away from offering measuring cups right after Bold because when Gain was introduced in 66-67, we received a sample but no cup.
During the mid 60's my mother also switched over to Bold because of its regulated suds - she preferred Oxydol or Cheer but felt Bold was "safer for the machine" and did a good job with a nice scent. The other funny thing I remember was that when Bold was first introduced in 1965, many neighborhoods were treated to a representative delivering sample size boxes with a nice orange "Bold" measuring cup. Our particular neighborhood in Brooklyn didn't see any of those, but relatives in other parts of the borough got them and they were in everyone's laundry room when we moved to Connecticut (I checked). I have found some at estate sales and scooped them up along with some Cheer measuring cups and one or two of very elusive Tide cups. Not to get off topic, but I also accumulated a few Tide, Cheer and Oxydol measuing scoops form the early 80's. For a while, these were included in the 10lb Home Laundry Sizes of those detergents. They were different than a regular measuring cup since the handle stuck straight out perpendicular to the cup much more like a scoop than a cup.
I guess P&G got away from offering measuring cups right after Bold because when Gain was introduced in 66-67, we received a sample but no cup.
dirtybuck
Well-known member
I remember those laundry cups. We had one from Bold and from Cheer. Can't remember what happened to the Bold one, but the Cheer cup still remained after I moved out in '75.
Jo Anne Worley's daughter? Sure looks like a young Jo Anne, but this is actually Casey Wilson, who plays Penny on the TV show "Happy Endings". I am reminded of Worley every time I watch the show.
