Wal-Mart does do a LOT of prime time Network TV adveretising-they buy lots of time on the networks.Their little smiley "charactor" is very well known.What they save by not printing ciculars is used for the TV advertising.I wish the WM owners would tour some of their stores-maybe they would have them cleaned up.There is a store in virginia I went into ONCE and never returned-its was VERY dirty-rude employees,mechandise cluttering the asiles-creating a fire-safety hazard.I thought another company now owns Wal-Mart.I thought "Sam" sold it to someone else.The Sams club stores are very clean and nice though.Like some other members here-I cheered when Target moved into town-VERY nice,clean and well organized store.And even HELPFUL employees.