Argh! Whirlpool Q3 Profits Up 124%; Will Lay Off 5,000

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mattl

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<h3>Alan Wolf -- TWICE, 10/28/2011</h3>
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Benton Harbor, Mich. - Price hikes and a richer mix of higher-margin majaps helped propel Whirlpool's third-quarter profits 124 percent, to $177 million.

But forecasting weaker-than-expected demand and a "much more challenging environment," the world's largest majap maker said it plans to cut 10 percent of its North American and European workforce by next year, resulting in the loss of 5,000 jobs.

The consolidation includes the closure of a refrigerator plant in Fort Smith, Ark., the cutting of 1,200 salaried positions, and a capacity reduction of about 6 million units annually across both continents. The Fort Smith factory will close by mid-2012 and production will be moved to other North American facilities.

Whirlpool said the actions will cost about $500 million, but will save the company $400 million a year beginning in 2013.

"We are taking necessary actions to address a much more challenging global economic environment," said Whirlpool chairman/CEO Jeff Fettig. "We believe our cost and capacity reduction initiatives, recently announced cost-based price increases and innovative product launches will enable us to expand operating margins and deliver long-term value to shareholders."

 During the third quarter, ended Sept. 30, net sales rose 2.2 percent to $4.6 billion, driven largely by favorable currency fluctuations. Third-quarter operating profit fell nearly 42 percent, to $136 million, as weaker global demand and higher raw material and oil-related costs offset the benefits of ongoing productivity, cost reduction initiatives and previously announced price increases, the company said.

In North America, sales slipped 2 percent to $2.4 billion as unit shipments decreased 3 percent, compared with a 4 percent decline in shipments industrywide during the period. North American operating profit fell 45.6 percent as a series of price hikes and an improved product mix were offset by lower unit sales, higher material costs and reduced production.

Looking ahead, Whirlpool is projecting a 3 percent to 5 percent decline in full-year U.S. industry shipments in 2011.

U.S. product launches during the quarter included:

a Whirlpool-brand resource- efficient dishwasher that uses 40 targeted spray jets to scour away baked-on foods and deliver twice the coverage to clean without pre-rinsing, saving consumers up to 20 gallons of water per load;

a Whirlpool-brand counter-depth, full-capacity side-by-side refrigerator that monitors and adjusts temperatures to help food stay flavorful;

Maytag's Bravos XL top-load high-efficiency washer that offers the best cleaning while using up to 76 percent less water and 78 percent less energy compared to pre-2004 traditional top-load washers;

a KitchenAid sequential dual evaporator side-by-side refrigerator that keeps food "fresher longer and better than any other brand," Whirlpool claimed;

the Jenn-Air brand's Prostyle undercounter refrigerator with adjustable shelves for maximum storage flexibility, and a fixed spill-proof glass shelf; and

an Amana top-freezer refrigerator with a door bin that keeps drinks secure and easy to reach in the door.

 

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a Whirlpool-brand resource- efficient dishwasher that uses 40 targeted spray jets to scour away baked-on foods and deliver twice the coverage to clean without pre-rinsing, saving consumers up to 20 gallons of water per load;

How is this possible? Most dishwashers don't even use 20 gallons of water in a cycle in the first place?

Long time ago KitchenAid Superba skipped the pre-rinse. In fact the advert for it is in the old adverts thread. Old idea.
 
Possible and yet impossible

This article throws some light on what is happening here as well:

In fact is can be possible for a dishwasher to save gallons and gallons of water: There have some models been released here that can do with some modest 7-8 litres per wash cycle (compared to 15 litres of resource-saving 15 L and compared to some 35 to 50 L of water-devouring classic models).
I tried a friend's Bosch unit, perfect results.

But these company figures are somewhat frightening to me:
Once they couldn't produce at a reasonnable labour force wage within this country, they went abroad to Poland. Once those guys got up and told their minds, the corporations went to outsourcing to China plastic crap for a nickel and a dime. (main goal: nobody talks, nobody speaks).

Another example: This ALDI supermarket brand (may God burn them to death in hell) has its own brand of electric small appliances ("FiF" it is called). One of the customers tried to assemble a web site to provide anyone with all the service and spare part companies' addresses (what Aldi simply refuses to do).

Here is a quote:
"Die als zuständig genannte Firma XYZ behauptet, die Angaben seien falsch und droht mit rechtlichen Schritten. Eine Firmennennung ist mir daher bis auf Weiteres bedauerlicherweise nicht möglich. Servicewüste Deutschland. Die Bitte, mir doch eine vollständige und korrekte Geräteliste zukommen zu lassen, wurde leider ausgesprochen rüde abgewiesen"

Translation:
"The address of the responsible firm XYZ claims that our data is false and they are threatening us with legal prosecution. Therefore and unfortunately mentionning that firm's name and address is not possible for me for legal reasons. A service desert, that is what Germany is. My request to send a comprehensive and correct list of appliances and of their respective service centers was rejected in an utterly rude and unappropriate tone".

I guess/hope this outsourcing frenzy is just digging its own grave.
I do buy more expensive. I am too poor to buy "cheap".
And I like the smile of someone knowledgeable, just to have the feeling of "he/she knows what I am all about". Call centers simply don't. They never will (14 years of hard-earned experience here).

But see the link (in German), old, but still the same. (Try a search on "Fif mixer" to find the quote).

 
WP DWs THAT SAVE 20 GALLONS OF WATER PER LOAD?

Allen you are correct this is pure bull--it and they can't claim that the saving is by not pre-rinsing dishes as WP has never suggested pre-rinsing for any DW that they ever made. If anything the new crap they are making now is making people pre-rinse for the first time and this is going to lead to greater water use for many DW owners.
 
OK, I get it now (duh!) the 20 gallons saved is not what the machine itself saves during a cycle, but it's what YOU will save by not having to manually prerinse the dishes before loading them in the DW.
 
While Understand The Suffering This Will Bring

Can see Whirlpool's point. If one examines the above statement much of their "profits" came by way of favourable exchange rates. Other than that and a few bright spots Whirlpool is in the same boat as many other consumer driven companies; weak to downright dismal housing market, poor economy, low demand and the lot add up to not much movement for big ticket items.

Upgrading, remodeling or new construction of homes are the biggest movers of major appliances. No one is willing to spend huge sums today unless you are rock hard sure of your employment. The only homes selling in many areas of the country are foreclosed units and even there like the rest of the market obtaining a mortgage these days is like having root canal.
 

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