J.C. Penny to Stop Selling Home Appliances

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I'm sorry, did I wake up in the wrong Universe today?

They used to sell SelfAwareness[tm] for a dime a dozen pills at any local drugstore just last week, did they stop?

The *only* way that JC Penny's could have *possibly* not marketed "lifestyle" is to do what a lot of catalogs from say, BedBath&Beyond do: post pictures of the appliances/clothes etc with absolutely *no* person (living or mannequin) in sight.

The very second you have a human or the likeness of a human (drawing, dolls, real people etc) you are selling "lifestyle".

Matt (Moon1234), I would hope that someone who claims to be over 20 years old would understand that.

If they have what looks like "straight" couples, they are selling "lifestyle".

Anyone who thinks that, or claims that a store should go downhill for "catering" to a segment of the population is biased *against* that population. If you said they should go downhill for having pictures of People Of Color, you are racist. If you complained about "foreign looking" people, you are xenophobic. If you complained about people looking too poor or too rich, you are classist. If you complained about women only, you'd be misogynist, if it was men only instead you'd be misandrist. If you complained about transfolks, you'd be transphobic.

What the frack can possibly be so confusing about someone who claims a store should not advertise to non-straight people and deserves to go down in flames and then complain they should not be singled out for saying homophobic stuff, which is against the rules of this forum?

Asking for a ton of friends.
 
I’m sorry if I offended anyone. It wasn’t my intent. I was simply saying that the way JC Penny marketed themselves had an effect on their sales. That pushed sales down, the stock fell and they have never recovered.

Some stores just can’t get people through the door if they market to a way of life that others don’t agree with. For Penny’s most of their customers we’re older people with traditional values that were offended by the ads. Groups like millions moms and others called for people to not shop there. It was national news. That, coupled with the elimination of sales, coupons, etc. was enough for a lots of penny’s shoppers to just take their dollars elsewhere.

Its not me be homophobic. I’m a Christian and I just have a different viewpoint. If I choose to shop elsewhere when I don’t agree with a stores views, then I am voicing my opinion silently by spending money at other stores.

For penny’s they are still not connecting with people by having the right products at the right price. They are doing the same thing Kohl’s, Macy’s ad others are doing. They aren’t standing out from the crowd. Unless penny’s has something unique by way of a sale or merchandise then there really is no draw to shop there. If they then choose to offend a portion of their customers (I know people get upset when others are upset) then that results in lost sales.

Again I am sorry if I offended someone.
 
I also want to clarify by stating that I did not say they shouldn’t advertise to any segment of the population, only that doing so may upset a portion of their portential customers enough that they choose not to shop there.

We can’t force people to shop anywhere (yet anyway). Most stores attract a certain segment of the population. That’s what they cater to. If the store upsets them, for whatever reason, and they stop shopping, then what?

Let’s take a different store for example. Brooks Brothers. They got sold in the 90s and radically changed what they were selling. The didn’t understand their customers were mostly older men with money who wanted to buy higher end clothes that were made in the styles that have been around forever. They were not interested in the hipster cheap clothes that were fashion forward and modern. The brand suffered a lot. It was bought by an Italian after that who returned to traditional clothes, bumped the prices up and increased quality. It’s making money now, but the store caters to a specific segment of the market. If they all of a sudden started marketing to young college kids and changed the ethos of the brand, those people who spend $100 on a shirt or $1000 on a suit are going to go shop elsewhere.

This is why Penny’s fires their marketing manager after that sixth month ad campaign. It wasn’t brining in the cash Penny’s needed. Ron Johnson was booted not long after. They have had 5 CEOs now in the past 7 years. They don’t know what they want to be and most people no longer care. The stock is worth less than $1 / share (lower then when they went public back in 1920s).

I will bet they will follow sears in the next year years. They have a 2.3 billion loan payment due in just two years. My guess is they either default, get sold or go into receivership.
 
Matt (Moon1234):

Lets just start by the least complicated of the statements you made. Lets talk about Brooks Brothers. Now, maybe you shouldn't be asking me, I am very far from a person who knows fashions, but, y'know, some of my best friends are and I'd like to think I pay attention to what they say.

Brooks Brothers was never "higher end" clothing. Please pay attention to the clothes and you *will* notice that they are clothes constructed for _durability_, not to look fashionable or good. There's plenty of double lines of sewing and flat-fell seams, for example. The buttons are wrong, very generic. The fabrics were never anything to write home about. They were built to be worn by working class people, not that there's anything wrong with that. But Americans wearing Brooks Brothers can be spotted a mile and half away elsewhere in the world -- same really as the stereotypical "professor type" with the elbow patches, not that there's anything wrong with that or them either. It's just *not* even high end, much less higher end. It's like jeans, you can pay a ton of money (some pairs of jeans go for over 500 bucks, I'm told) and it doesn't matter how much it costs or how good it looks, it will forever read "this person showed up here in jeans". Personally, I *love* jeans and I live in them, but I will *never* ever be mistaken for someone who dressed appropriately or high(er) end. Ever. Brooks Brothers reads "factory floor, maybe an engineer there, but not a manager or an owner". Jeans are durable. High end stuff is frequently very delicate.

There, I said it, I feel better already.

Now to the rest of the post(s).

It must feel good to be the "default", the person who is always catered to. It sure reads that way when I see what you write. Imagine someone said that JC Penny should not sell to Protestants. Or Baptists. Or people who have ever been to Wisconsin, even if they just changed planes there. Wouldn't you be offended? Furious? Even if I *assured* you that I didn't mean to offend anyone, y'know, I just "don't like the 'lifestyle' of the good people of Wisconsin"? Which of those words would all of a sudden stop being merely generic adjectives and become sarcastic adverbs, that intensify all the other words, "good", "people", "Wisconsin"?

No one, you included, likes to be discriminated against. Particularly when none of us (or you) are doing anything criminal, or hurting anyone.

There is *no* earthly reason to object to advertising to non-straight people. None. They are people just like you and me, and I am willing to bet "good money" (10 bucks, so I don't make anyone poor) that every single person who comes to this website, you included, has about 10% of their family be non-straight, which is more often rendered as gay, but I do not want to exclude the bisexuals, of which I am one. So is my husband.

The very minute you claim to be "traditional" or "Christian" as excuses to be homophobic, you trip against more crap you need to deal with.

Lots and lots of people grew up Christian. Many of them *left* the Church when they discovered that that particular version of the church was supposed to mistreat non-straight people. *Other* people who grew up Christian were told in *no* uncertain terms that God loves everyone, and will forgive people who open their hearts and help each other.

Some of us that grew up with the latter just happen to think that some of y'all who spout the antigay crap are not very Christian.

«The Bible contains six admonishments to homosexuals and 362 admonishments to heterosexuals. That doesn't mean that God doesn't love heterosexuals. It's just that they need more supervision.»
      -- Lynn Lavner

I want to make this very clear: first off, the same way that people don't want "Sharia Law" in America, the rest of us take the First Amendment *really* really seriously. The only way to protect the freedom to have a religion is to protect freedom of religion entirely, including the freedom to be agnostic, atheist or belong to The Satanic Temple.

The same way I don't want people who preach any religion (Islam, Catholicism, Protestantism, Buddhism, whatever) take over and make us all obey a single religion, I don't want your particular brand of religion winning either. In particular, I don't want people who think we should shun the gay folks winning.

Certain things are said only a few times in the Bible, if we're picking up only one brand of religion. So, yeah, someone said something which can vaguely be interpreted as anti-gay in the Bible, although, if you look at it properly, it meant something different.

But there are things which are said over and over and over again in the Bible. And, if you claim to be Christian, you should have noticed that they are said even more often by Jesus. That we should help others. We are to clothe and feed and house lost travelers and people who came to ask us for help. That whatever we do to the least of his people, you do to him.

What part of that do you really think "don't make cakes or sell flowers to gays, don't let JC Penny's advertise to them" is? Conversely, instead of being railing against people who did *nothing* wrong, which part are you purposely ignoring, like there are people fleeing oppression, death, starvation walking thru the desert no less, how much more Biblical could it get, and people want to call themselves Christian and build a wall to stop the poor from coming to us asking for help? What kind of Christian is your church, the kind that does the work of the devil?

You have *no* right to ask for "traditional" crappy stuff and hurt people who are, just like you, the children of God. Only God has the right to judge them. If they did something wrong, it's between them and God.

Which, incidentally, it's *also* a *major* major bit of news that Jesus was trying to tell us, whatever you do it's between you and God. We are not to be pushy or showy while praying. We can *tell* others that there is news that God loves *everybody* and will forgive people who open their hearts and do the hard job of *helping* (not hindering) others in their path. *But*, and this is a major but, we are to leave people *in peace*, whether or not they want to join in this message. If they are not ready to accept the message or refuse to join, there's something there, I'm spacing out the words, do you remember? Something or another along the lines of "leave them in peace inside their own home and shake the dust off your clothing"? Something like that.

WHAT FREAKING PART OF THAT ARE PEOPLE WHO BOYCOT A BUSINESS BECAUSE THEY DARED TO CATER TO SOMEONE WHO IS JUST SLIGHTLY NOT LIKE THEM, BUT VERY MUCH LIKE THEM IN 99% OF OTHER RESPECTS DOING RIGHT OR FAILING TO DO?

You don't sound Christian.

You sound like a homophobe.

And yeah, in calling you out and making a spectacle of myself, I'm not behaving in a very Christian way either. I apologize to everyone about the religious and political tone of my posting.

But I want you to understand that you have a *lot* of work to do on yourself.

Start asking why do you freaking care, perhaps? Not everyone likes mango ice-cream for example. Or chocolate, or vanilla or strawberry. Do you see people who dislike one of those kinds being so freaking worried that others don't like what they like or don't hate what they hate? How many people go around even thinking about what kind of ice-cream, cake, cheese cake, lasagna, roast beef others like? Who cares, as long as we can all get what we want and avoid what we don't want?

Most gay people that I know of, for example, don't know and don't care one wit about what straight people do in bed. Most truly straight people that I know couldn't care any less about what gay people do in bed. It's none of their business.

So, I ask you, with all due respect, *why* do you freaking care or even pay attention to what flavor of "ice-cream" they are licking? If you _are_ straight, why are you bothered or paying attention to what gay people do? Are you perhaps an itty bitty not straight?

If you believe God is all powerful (and most Christians are supposed to), why do you question God making gay people? Or care? If it were a sin, it wouldn't be any of your business, it's not contagious like measles. It's between them and God.

People are who they are and it's none of your business and no reason to make a business crash and burn because of it. Every time you even think about it, ask yourself what would happen if the message instead had been "let's boycott JC Penny's for selling to islamic people" or "Christian" or "Baptist" or "Protestant". Or people from Wisconsin. Would it be outrageous? Would it be mistreating innocent people? Then don't do it to gay people.

And again, I will apologize once more for the *tone* of my message, but not for the message.

Thank you all for listening.

Peace.
      -- Paulo.
 
" I’m a Christian and I just have a different viewpoint. "

The problem is that the world does not get up and change in response to "viewpoint", regardless of what the viewpoint is or who holds it.

People of color, gay men and women, same sex couples, trans individuals, and non-binary people are present in the same numbers they've always been. They're just not hiding as much as they used to.

My guess is that someone at JCPenny realized they were not on the radar to some of the groups I mentioned above and then attempted to put themselves on the radar. Whether or not that was done in an intelligent manner is a separate issue.

From what I've read in various places I'd wager that those ads brought a large number of new potential customers into the stores, but sales did not follow because most items were overpriced for their style and quality. I.E. the above-mentioned groups did not buy products for the same reason straight, white, cis-gendered folk shop at JCPenny less and less over the years.

BTW, Macy's seems to be doing fairly well despite the fact that they market very, very loudly to the same demographic groups. Ditto Barefoot wine and Absolut vodka.

Two points that extend beyond this discussion:

1. Correlation does not equal causation. Everywhere in the world that has a distinct summer and winter ice cream sales and deaths by drowning move up and down in almost perfect synchronization. What's the connection? There isn't one. When temps go up, more people eat ice cream and more people go swimming. When temps go down people do less swimming and eat less ice cream. Both are products of temperature swings. They are not connected.

2. In many areas of the English speaking world referring to anyone who is not straight, white, cis-gendered, and Christian as having a "lifestyle" and referring to the "secular" media suggests the speaker/writer has a worldview that is insular, uninformed, and/or ill-informed even if that is not the case.

Jim
 
avoid patronizing places like Hobby Lobby or Chick Filet because they outright refuse to employ or want customers who are gay.....THAT you would protest by not shopping there...

not shopping at JCPenney because of an ad/commercial that's pro-gay.....that's homophobic!

smart business for any company.....money is green, I don't care who spends it in my store!

careful, the next cashier, gas pump attendant, waiter, teller, etc....may be gay....AND you might not even know it!....

I was standing at a checkout the other day....a woman was stating to the cashier that she didn't like gay people, and could spot them a mile away (granted, yes, some are a little more obvious than others)….I spoke up, "Even Hellen Keller could figure that one out!".....maybe the straights should stop breeding so many of us!

I wonder why we are so obsessed trying to find intelligent life on other planets, when we can't find any intelligent life here!

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RE: #'s 16, 20, & 21

I believe it was one portion of a post that was removed, not any entire post.

Could you please explain how "pushing the Gay/Lesbian thing", "pushing that 'life style' as normal", and "until that all went away" could possibly be construed as NON-derogatory?

May I suggest a rather simple guide for future use?

If you come across a statement regarding Gay/Lesbian people, remove that word and insert the word "Black" or "African-American" in its place. If the new sentence is racist, derogatory, or negative in any way, it is a safe bet that the original sentence was equally homophobic, derogatory, or negative.

Suppose JCP made a commercial with a Deaf family (for simplicity's sake, let's assume they're all straight, white, and cis-gendered) signing to each other... And lights flashed when someone called or pushed the doorbell. Would you accuse JCP of "pushing the Deaf thing"? Would you state JCP was "pushing that 'lifestyle' as normal"? Would you refuse to shop there "until that all went away"? Yes, it's the exact same thing.

And if you HONESTLY believe it's somehow different with "Deaf" or "Black" as opposed to "Gay" I respectfully suggest you find new sources of information about the world because the ones you currently have are furnishing you with wildly inaccurate information.

Jim
 
Can't say I blame them.....

Selling major appliances in this age of internet for "brick" stores must difficult. They must stock inventory, pay (and find)good sales persons and a host of other issues online does not. Worse people come in and waste salesperson's time asking four thousand questions, kicking the tires, then go off and buy online because it is "cheaper".

Sears moved tons of appliances in their day thanks to their credit card/financing. That was one of the real reasons Kenmore dominated much of the US appliance market.
 
Queer eye for the straight guy!

I think his wife is more afraid if they shop somewhere like JCPenneys, he may come home with options to upgrade to a guy who would take care of him better!

how many times have you been out shopping, and seen a husband and wife, and you could tell he is miserable, but drudges on....

even more that he ducks out long enough to slip you his number!...

she probably thinks he is SAFE going to Home Depot alone!....little does she know, he is going for some wood, but it ain't lumber!
 
Yogi,

Stop. Reading. My. Mind.

I had pretty much the same thing running through my head last night while I was composing my responses. That's one reason it took me so long to write them, lol.

"... seen a husband and wife, and you could tell he is miserable, but drudges on..."

Saw that years ago with my ex. We'd just gotten off the plane and were on the tram/mini metro heading to the luggage area. next stop: Gay Days! There was a guy with three daughters aged about 9,11,& 13 and his wife. The girls were chattering away about what they planned to do while they were at Disney. His wife was bitching away giving him a list of chores and warnings not to f**k things up. She was performing a monologue and completely failed to notice he didn't even know she was talking. Daughters to his left, wife to his right, He was looking back and forth, smiling and adding a comment with his daughters, exhausted, depressed and resentful when he looked at his wife. The story was clear; "I love my daughters, but this life is totally NOT what I signed up for." Looking around the car it was clear my ex & I were not the only ones who noticed this.

Back then I was much more reticent and just felt bad for him. If I were in that situation today I'd be trying to figure out a way to let him know he does have options:-) h
 
Some bargains from April 1983

The last time JC Penney announced the end of appliance sales was Feb 1st, 1983.  Cedar Rapids had a large mall anchor JCP (built in 1979) with an appliance department.  I remember it being decent-sized but not as large as Sears.

 

I looked up the ads from that time and by April of 1983 they were advertising the following discounts.  By June 1983 they were advertising 25% all remaining stock and that was the end of it.

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I defy anyone to find any statement by Jesus against men who have sex with men. Granted, there was no understanding of same-sex attraction back then, but Jesus even healed, with no recorded negative comment about them, a centurion's young male servant when such a relationship was known to include sexual relations. There is a lot of commentary by others against male-male sex, notably Paul, that stupid Christian scholars do not bother to realize is directed at the Roman civilization which was demonizing the growing Christian movement. It is like in the so-called Old Testament where there are all kinds of evil actions attributed to the Edomites, but that was the name of Israel's ancient enemy used to refer to the current oppressors of the Israelites whose name could not be spoken, much like Rome's name could not be used in criticism by the Christians so the social mores of the Roman civilization which did include male/male sex were used to reference the Romans.

Maybe Penney's did make a mistake in trying to change the thinking of a largely unsophisticated, bigoted segment of their shopping base whose learning stopped somewhere in high school and for whom Penny's was a step up from Arlen's, Woolco, Zayre and KMart. Many of these love-filled ardently Christian customers are the kinds who are responsible for the wave of homeless LGBT youth sleeping on the streets and whose schooling has stopped except in the rare cases where they find a full service shelter where they can live, learn life skills and continue their education. Their stupid, hate-filled preachers who have directed them to turn their backs on their children will not be there when they have to answer to God for abandoning their children.
 
Yikes!

<span style="font-size: 14pt; color: #008000;">I clicked on this this JCP thread and was surprised that it turned into a religious "Tent Revival". I've always liked the positive discussion of department stores selling major appliances. In the suburban Emporium stores where I worked appliances were always sort of an "add-on" to the furniture area. Shortly before they ditched appliances, Macy's San Francisco added 3 model "dream" kitchens. The modern one was space-age and out of this world. I think at the time, Macy's California division had more money than they knew what to do with. Sales were that good. </span>

 

<span style="font-size: 14pt; color: #008000;">Jamile, although my current illness prohibits me from venturing out to malls, The Palm Springs Mall was already in decay when I moved here. The now defunct Gottschalk's was the only department store open and it wasn't much of an anchor. I believe the only original anchors were Penny's and Kmart, with more pricey stores like Saks and Bullock's located downtown which is currently undergoing a massive remodel of shopping, hotels and condos.  Department store shopping has moved to nearby Palm Desert with Macy's, Penny's and Sears located at Westfield Mall. </span>

 

<span style="font-size: 14pt; color: #008000;">Downtown seems to be losing it's "quaintness" at the expense of what's "hip & trendy"...</span>

 

 

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"I thought they did all the stores. My local Penny's went substantially up-scale a few years back with the remodel, marble floors through out, up-scale lighting, new racking, better layout."

Maybe certain classes of stores got upgrades like that. But the store here only got new paint colors and carpet around 2006 maybe. Then after hurricane Irma in 2017 there was some water damage and the store was closed for a few months. The only changes I noticed were new carpet and ceiling tiles due to the damage. They also removed the checkout counter in two of the departments.

A few months after that they did redo the jewelry department though.

But nothing like marble floors or new lighting. Maybe this was something they did to the stores that are older? The one here was built in 1991 so is relatively newer I'd guess.
 
Hunt Club

Anyone remember the Hunt Club brand? It reminded me of JCPenney's version of Ralph Lauren's Polo. In the early 2000s the brand became only a few men's items. Then it seemed to become their school uniform brand. After that it was done away with.
 
It was just yesterday I actually went to our nearby Penny's at Oakland Mall with my daughter and a friend of hers...

 

Saw the appliance department, foretold by the banner outside the store stating, in the exact format:

 

So, to me, other than the predictable short time they are playing games with the Going Out Of Business ballyhoo that Sears is doing, nothing's changed...

 

As Sears and Montgomery Ward's were long the Ford/General Motors of the Specialty Store World, JC Penny could easily pass as the Chrysler, as past and now defunct contemporaries, are the AMC...

 

 

[COLOR=#ff0000; font-size: 24pt]WE NOW SELL [/COLOR]

 

[COLOR=#ff0000; font-size: 24pt]APPLIANCES![/COLOR]

 

[COLOR=#ff0000; font-size: 24pt]<span style="caret-color: #000000; color: #000000; font-family: -webkit-standard; font-size: medium; font-weight: normal;">-- Dave[/COLOR]</span>
 
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