I am puzzled how this works with the Maytag label
You're not the only one!
Perhaps Mike knows what the story is with Maytag UK and the Asko-tags. Maytag UK was previously an import company based in Surrey, but is now part of Whirlpool UK, but the product line looks like a bit of a mix and match. I had hoped they would bring us the Bravos top-loader as a replacement for the Neptune (which seemed quite popular in the UK up-market bracket), but it seems not...who knows what they will do for front load machines now Gorenje are in the frame. It's not as if Maytag have a mainstream presence here - in spite of some brilliant quality products, their marketing is pretty non existent.
I contacted Maytag ages ago (following a thread on here about claims made of the 'unique' ISE Asko-tag clone), and to see if they had plans to bring the Bravos this side of the water. Maytag didn't respond, so I copied it to Whirlpool, who got back after a shocking six weeks...
"Firstly i would like to apologise for the lack of response to your first email.
With regards to the similarities between our washer and the ISE model. we would be unable to provide the differences as we do not have access to the ISE details as they are a completely separate company. For the same reason we would be unable to advise on their service level. Our service level is a different matter - We would take an repair call and pass the details on to our service partner, they then have 24 hours to give you a call and book a visit(the aim being to come within 2 - 3 days).
We have no plans to release the US model to the UK market"
Hilarious response in terms of service level, given that it takes them six + weeks to answer an email!